Latest Episode

Inside Talent Development

In this episode of The Podcast Advertising Playbook , host Heather Osgood is joined by Jeff Stormer, Talent Development Manager at True Native Media. With nearly a decade of experience in podcasting, Jeff brings a creator-fir...

Recent Episodes

Aug. 19, 2025

Inside Talent Development

In this episode of The Podcast Advertising Playbook , host Heather Osgood is joined by Jeff Stormer, Talent Development Manager at True Native Media. With nearly a decade of experience in podcasting, Jeff brings a creator-fir...
Aug. 5, 2025

Sound Decisions: How Creative Testing Elevates Podcast Advertising

In this episode of The Podcast Advertising Playbook , host Heather Osgood welcomes Scott Simonelli, Founder and CEO of Veritonic, the leading audio intelligence platform. Scott shares how creative testing empowers brands to p...
July 22, 2025

Beyond the Feed: How Influencer Marketing is Shaping Podcast Advertising

In this episode of The Podcast Advertising Playbook , host Heather Osgood sits down with Ed Fuller, CEO and Founder of Media Bodies, an influencer marketing agency bridging the worlds of social media and podcast advertising. ...
July 9, 2025

The Big 2-0-0: Highlights, Hits, and Hot Takes from the Playbook Archives

In this milestone 200th episode, host Heather Osgood takes a look back at some of the most defining conversations and insights shared over the years on The Podcast Advertising Playbook . From the early days of educating marke...
June 25, 2025

From PR to Podcasting

In this episode of The Podcast Advertising Playbook , host Heather Osgood sits down with Chris Norton, Founder and Managing Director of Prohibition PR and host of Embracing Marketing Mistakes . With a deep background in publi...
June 11, 2025

Using Ads to Monetize Your Podcast

We're shaking things up with a special episode swap! This week, we're bringing you a fun departure from our regularly scheduled programming. Heather Osgood had the privilege of joining Sam Brake Guia on Mics to Millions for a...

About the Host

HEATHER OSGOOD Profile Photo

HEATHER OSGOOD

Founder

Heather Osgood is the founder of True Native Media, a boutique podcast representation agency specializing in podcast advertising. With an extensive background in radio advertising and a love for podcasting, Heather was uniquely positioned to start an agency that could help advertisers get better results and assist podcasters in finding sponsors.

She is an influential voice in the podcast advertising space and has sold over 60K ads in six years. Heather is also the Podcast Moneymaker's creator, a course designed for podcasters who want the formula, tools, and tactics to get advertisers in 6 weeks.

Heather can be credited for contributing her expertise to major podcasting events like Podcast Movement, PodFest, and more. She is the host of The Podcast Advertising Playbook, a show dedicated to educating anyone interested in podcast advertising.

When Heather is not playing matchmaker to brands and podcasts, you will find her hiking and spending time with her family at the beach.