Episodes
5 Reasons This Podcast Sponsorship Campaign Lost
Review Episode: This brand came to me to help them with their campaign formula because it wasn't working. I break down the podcas…
Breaking Down Key Podcast Advertising Statistics
Every year The Infinite Dial Study comes out and it covers really important podcast listener statistics for advertisers and podca…
The Podcast Industry: A Viable Option For Investors
Chris Cunningham, a Managing Partner at C2 Ventures, an early-stage venture fund out of New York, joined me on the podcast to tal…
4 Ways Hosting Providers Affect Podcast Ad Campaigns
In this episode, I will talk to you about how podcast hosting providers stack up, why it's important for you as an advertiser to …
Answering Advertisers Questions About Podcast Advertising
I talk with tons of advertisers each month, and one of the challenges they face is that they cannot find answers to the questions…
Podcast Programmatic Ads Explained By Industry Expert
While host-read ads are extremely effective in podcasting, they may not be the best fit for your marketing mix. So, I invited Ste…
Podcast Advertising Best Practices For Marketers
In today's episode, I break down all the best practice tips I have for marketers looking to succeed with podcast ads. I cover th…
Finding Podcasts To Advertise On Got A Lot Easier With Podchaser
One of the biggest issues for advertisers interested in podcast advertising is no centralized platform to find quality shows. Mos…
How Podcast Advertising Will Influence The Future Of Audio
"I'm curious to understand how brands are going to be thinking about voice activation because once they have experimented in podc…
Industry Expert Examines The Changes In Podcast Advertising
Tom Webster is the SVP of Edison Research and has been podcasting’s lead analyst for 15 years. He is the principal author of The …
Podcast Guesting Advice From An Expert Pod-Matcher
Podcasts have become the new stage for brands, coaches, and influencers to reach a new audience. If it's part of your growth stra…
This Podcast 3X'd Their Revenue In 12 Months With One Change
What Fresh Hell: Laughing In The Face Of Motherhood took their income and tripled it in one year by switching their show to dynam…
How ThoughtLeaders Uses YouTube To Help Advertisers Sell On Podcasts
Daniel Conn's unique company, ThoughtLeaders, takes the intelligence from YouTube and newsletters to help advertisers sell on pod…
Podcast Industry Discussion With Veteran Podcaster, Evo Terra
If you don't know, I host a live stream, Wednesdays at 10am PST/1pm ET. I get all these amazing industry people to come on and sh…
This One Thing Sets Podcast Advertising Apart From Other Marketing Ch…
What is the difference between social media ads and podcast advertising? I get this question a lot. There is one huge differentia…
How To Improve Podcast Ad Results By Diversifying Genres
The number one mistake new podcast advertisers make is they only go with the genres that match their brand or product. This dras…
How Does Podcast Advertising Work and Why is it Effective?
With the explosive growth in the podcast ad industry, many marketers ask the question: How does podcast advertising work? From In…
This Is How You Sell Your Book Using Podcast Advertising
Podcast Listeners are the perfect customer for audiobooks, and the best way to reach them is through podcast ads. Do you have an …