Episodes

What is brand advertising 2.0, and what does it have to do with podcast advertising?

What is dark social, how does podcasting advertising fit into it, and why should marketers care?

BONUS EPISODE: Every year I come back from Podcast Movement with fresh new ideas and full of excitement. I always love to share w…

Do you want to learn the difference between brand safety and brand suitability? Then stick around for this episode with Tarama Zu…

"Not paying attention to audio is an absolute miss for your brand." Korri Kolesa, CRO for Veritonic.

"In late 2005, we were really off the bat doing advertising with a variety of vendors. We were putting 500 shows on ad buys becau…

Podcasting can feel like the wild wild west where things are unregulated. But are they really? Find out from legal expert Gordon …

"If we compare podcasting to radio, as a digital medium, podcasting has a greater opportunity to be an accurate measurement of li…

"The nature of podcasting is so fragmented that it makes it difficult for brands to connect with podcasters." Dave Hanley, Chief …

The IAB released their 2021 Podcast Advertising Revenue Study and I am here to give my reaction.

"I have to confess, it would be great to do a true crime or a history podcast, but I found my niche in corporate podcasts, and he…

"We listen for anything that might not be brand suitable for our clients. So if there's anything that's said, within the ad, or a…

"RedCircle is a podcast hosting platform that focuses on growth and monetization for indie podcasters in particular." Mike Kadin,…

"One of the things that we did so successfully that really sets us apart is that we standardized the unit that's being sold and a…

"You can move downstream to smaller shows for more inventory, and it also allows you to test more cost-effectively and then scale…

"Podcasting is an exploding market and audio storytellers are the next wave of influencers, but the ads are too hard to buy." - A…

programmatic advertising has made a huge increase in the last couple of years. So I did a little bit of research. I looked into s…

"I like podcasts. I have a podcast of my own. I'm a nerd about it. I can probably talk people into sampling the space and underst…

We talk a lot about what podcast advertising is like from a brand's perspective, but what about the agencies that support these b…

Not all podcast ads are created equal, so Stew Redwine, Creative Director from Oxford Road, shares his experience and expert advi…

Samantha Lee Wright has been successfully partnering with brands on her podcast for the last 6 years. She shares her secrets for …

Can Social Audio and Podcasting exist as partners in the audiosphere?

2021 has been an incredible year for podcasting, but what does 2022 have install for us? Let's find out with Sam Sethi, podcast i…

I have always been apprehensive about brands entering the podcast space to create corporate shows without strong guidance from ex…