Episodes

“I think we kind of owe it to ourselves as publishers to remember what made podcast ads so effective in the first place - they actually sounded authentic.” NPR is one of America’s largest media companies - so they must …

It’s time for the IAB’s annual Podcast Advertisement Revenue Report! IAB stands for the Interactive Advertising Bureau, and each year they put together an event where advertisers and content creators alike come together and t...

“I have certainly had conversations with some of the OGs in the podcast space that are like, ‘Hey, podcasts were created to be ad-free. We were trying to get away from this in terrestrial radio, and that’s why we started …

“If you’ve never done podcast advertising before, when you run your first campaign, as much as I would love to say that it’s gonna knock it out of the park, it probably isn’t.” Your first ad campaign probably won’t be …

“It’s a privilege to get the attention of advertisers. Just as much as it's a privilege for advertisers to be able to work with certain publishers and podcast hosts.” Podcast ads aren’t always easy to produce, and we can all …

“What makes podcast advertising unique is the ability to establish intimate relationships that are real, and, you know, aren’t digital.” We’ve all heard the joke - if you’re a podcast host, you get a mattress! And who knows m...

“So I want to close out and leave you with this thought: How are we elevating the voice of the podcast host?” It’s easy to feel isolated when you’re in podcasting. A lot of the time, you’re working alone behind …

“The great thing about Pixel Solutions, to your point, is that you’re not asking the client to complete an extra step, to remember a URL, or to remember a promo code. You’re allowing them just to access the website however …

“Yes, there’s a warning that podcast listeners want to get away from ads, and they’re starting to recognize ads on podcasts… [but] people still trust podcast advertisements more than they do radio or TV ads.” Podcast ads are ...

“We cannot continue to sign contracts that say the ad is going to live in the episode forever. That’s right. You heard it - forever.” Today, Heather Osgood is back with a solo episode to discuss the changes she’s been …

“The other thing is, if you’re utilizing host read ads and the host is game, please let them do their thing. The host knows how to speak to their audience, and they know what resonates.” We are so excited to …

“The thing that I heard [at Podfest] that was kind of interesting was a speaker that used the phrase, ‘‘spend time with your audience.’ Podcasting can be this kind of one-way street where you’re talking at the audience, and i...

“No one is really special… You have the same problems as everyone else, and if you can connect with some sort of empathy to the problem that’s being solved by this [product], I think you will find an audience in …

We’ve all heard the horror stories of smart homes listening to your conversations when they shouldn’t be or mentioning you need a product and immediately getting a targeted ad for it. As our society gets more reliant on techn...

“When we don’t have that level of diversity in our industry, it doesn’t bode well because you’re very quickly going to be irrelevant. As those younger people and those new minds come into things, if it doesn’t engage them, th...

“One of the things that you and I had been talking about is this idea of creating a successful relationship from beginning to end… We want the content creator to be rewarded. We want the ad seller to be rewarded, …

“So, the way that I always love to think about it is for the independent podcaster, True Native Media really acts as a pseudo sales arm.” In over 100 episodes of The Podcast Advertising Playbook, Heather Osgood hasn’t spent a...

“I have to remind people… Let’s just say audio or digital. Audio, in general - it’s a perishable media.” Once the opportunity to monetize on audio is gone, it’s GONE. That can sound pretty scary if you’re new to podcast …

“I’m a sales guy, but if I could sell things and see it affect someone else’s livelihood and go from, you know, doing what was a hobby to doing what they love is part of the love that I have …

“My biggest encouragement is always keeping an open mind. Keep an open mind and keep very strict reporting. Both are equally important. And, with those paired, I think you can create a very easy roadmap for successful advert...

Are you doing everything you can to make a successful podcast advertising campaign? “Podcast buying, let’s say this tongue in cheek, but it’s hard. It’s not easy…The goal is that you’re getting those really engaged people who...

In today’s milestone episode, we’ve reached episode 100 of the Podcast Advertising Playbook. “Of course, we are gonna continue to see growth in the industry, even with a softening economy. I do believe that podcasts are still...

What is brand advertising 2.0, and what does it have to do with podcast advertising?

What is dark social, how does podcasting advertising fit into it, and why should marketers care?