Episodes
Answering Marketers Questions About Podcast Advertising
We have had a rush of new advertisers enter the space this month, and many of them had questions that I thought would be useful t…
A Deep Dive Into The Pricing of Podcast Ads
Today I am talking about how the pricing of podcast ads works for both podcasters and advertisers. I did a live stream recently a…
My Highlights From Podcast Movement 2021
Podcast Movement took place two weeks ago, and it was wonderful to go to the event and to be able to see everyone face to face (o…
What Podcast Ad Lengths Are The Most Effective?
There is a continual debate in podcast advertising about how long an ad should be to be effective. Paul Riismandel, Senior Direct…
Füm Makes Podcast Advertising A Top Priority Marketing Channel
Adam McNeil, Online Marketing and PR Manager, joins me on the podcast to discuss how Füm is taking podcast advertising by storm a…
Podcast Advertising: 2021 Mid-Year Predictions And Trends
With the podcast advertising landscape changing so rapidly in the last 6 months, I want to take a moment and talk about the trend…
Understanding Podcast Attribution with Podsights
"In our world of attribution, it has really shifted from being a nice to have to a need to have. We see certain agencies and bran…
How Helix Sleep Makes Podcast Advertising A Success
Martha Gallant, Growth Marketing Manager, sat down with us to talk about how Helix Sleep, a mattress company, took its podcast ad…
How Advertising Agency, Veritone One, Leverages Dynamic Ad Insertion
Bart Roselli, SVP Growth for Veritone One, shared some powerful information about how brands can utilize the benefits of dynamic …
5 Ways To Buy Podcast Ads For Your Business
More and more companies are joining the podcast ad space, which is very exciting. But the more companies investing in ads, the tr…
How To Prepare A Podcast Ad Campaign Budget
If you don't know how much money or budget to set aside for your podcast ad campaign, you need to listen to this episode. I will …
8 Tips For Building Effective Podcast Ad Campaigns
Advertisers are constantly looking to level up their podcast advertising campaigns. So today, I will share my top 8 tips for buil…
Expert Advice About Creating Effective Branded Podcasts
When companies like Slack, Charles Schwab, Adobe, and Facebook come to you to create branded podcasts, you know you are doing it …
Podcast Advertising Is Reaching The Unreachable On-Demand Generation
Sam Katz, from Marketsmith Inc, joins me on the podcast to talk about his experience with reaching the ever-growing on-demand gen…
3 Podcast Advertising Examples That Generate Revenue
We are deep-diving into podcast host-read ad examples today! I have received many requests to share what a good podcast ad sounds…
Podcasters: The New Influencer For Brands
How would your brand leverage an influencer who has 30 - 60 minutes with your target customers? A podcast host provides a direct …
5 Reasons This Podcast Sponsorship Campaign Lost
Review Episode: This brand came to me to help them with their campaign formula because it wasn't working. I break down the podcas…
Breaking Down Key Podcast Advertising Statistics
Every year The Infinite Dial Study comes out and it covers really important podcast listener statistics for advertisers and podca…