Latest Episode
Take A Peek Behind The Podcast Analytics Curtain with Cameron Hendrix

Cameron Hendrix, Co-Founder of Magellan AI, joins me to talk about how his company has become a powerhouse in the podcast industry and their strategies behind collecting data. Magellan AI captures all ads, whether host-read or pre-recorded, baked-in...

Recent Episodes

Take A Peek Behind The Podcast Analytics Curtain with Cameron Hendrix

Nov. 26, 2020

Cameron Hendrix, Co-Founder of Magellan AI, joins me to talk about how his company has become a pow…

Marketing Podcastadvertising

4 Reasons Why Marketers Are Migrating To Podcast Ads

Nov. 19, 2020

As consumers become less accessible and more focused on on-demand content, marketers see a shift in…

Podcastadvertising

Podsights: The Growth And Future Of Podcast Attribution

Nov. 12, 2020

The true conversion rate of podcast advertising has always been an issue because there has been lim…

Podcastadvertising

Live Stream: Podcast Industry News With Rob Greenlee, Libsyn

Nov. 5, 2020

Rob Greenlee, VP of Content and Partnerships, Libsyn, joined me as my first live stream guest to ta…

4 Different Ways To Find Podcasts To Advertise With

Oct. 29, 2020

There are now over one million podcasts available, but not all are interested in sponsors. So today…

The Nuances And Peculiarities Of Podcast Advertising with Krystina Rubino

Oct. 22, 2020

"It's a great channel for brands to start in who are moving towards more demand-based marketing. Bu…

About the Host

HEATHER OSGOOD

Heather has owned, operated, and sold several highly successful businesses. With a background in radio advertising and love for podcasting, she founded True Native Media in January of 2016 with the hopes of helping everyone find a bigger piece of that advertising pie.

True Native Media works with over 200 advertisers and has placed over 50k ads in the last 5 years.