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Small Podcasts Have A Shot At Podcast Advertising

"The nature of podcasting is so fragmented that it makes it difficult for brands to connect with podcasters." Dave Hanley, Chief Revenue Officer at Advertisecast.

Recent Episodes

Small Podcasts Have A Shot At Podcast Advertising

June 22, 2022

"The nature of podcasting is so fragmented that it makes it difficult for brands to connect with podcasters." Dave Hanley, Chief Revenue Officer at Advertisecast.

Podcast Advertising Resources

IAB Podcast Advertising Revenue Study Reaction (2021)

June 8, 2022

The IAB released their 2021 Podcast Advertising Revenue Study and I am here to give my reaction.

Marketing Resources

Do Companies Need A Branded Podcast? Featuring Graham Brown

May 26, 2022

"I have to confess, it would be great to do a true crime or a history podcast, but I found my niche in corporate podcasts, and here's why." Graham Brown, Founder and CEO if Pikkal.

Guest: Graham Brown

Brand Suitability In Podcasting with Ad Results Media

May 11, 2022

"We listen for anything that might not be brand suitable for our clients. So if there's anything that's said, within the ad, or around the ad that doesn't fit with our client's vibe, that's something that we also look out fo…

Guest: Lindsay Smith
Podcast Advertising Resources

How RedCircle Connects Brands and Podcasters

April 27, 2022

"RedCircle is a podcast hosting platform that focuses on growth and monetization for indie podcasters in particular." Mike Kadin, Founder and CEO of RedCircle.

Podcast Advertising Resources

We Want Transparency In Podcast Advertising with Marty Michael

April 13, 2022

"One of the things that we did so successfully that really sets us apart is that we standardized the unit that's being sold and allowed that to work across all the shows that are listed in the marketplace." Marty Michael, CE…

Guest: Marty Michael

About the Host

HEATHER OSGOOD Profile Photo

HEATHER OSGOOD

Founder

Heather Osgood is the founder of True Native Media, a boutique podcast representation agency specializing in podcast advertising. With an extensive background in radio advertising and a love for podcasting, Heather was uniquely positioned to start an agency that could help advertisers get better results and assist podcasters in finding sponsors.

She is an influential voice in the podcast advertising space and has sold over 60K ads in six years. Heather is also the Podcast Moneymaker's creator, a course designed for podcasters who want the formula, tools, and tactics to get advertisers in 6 weeks.

Heather can be credited for contributing her expertise to major podcasting events like Podcast Movement, PodFest, and more. She is the host of The Podcast Advertising Playbook, a show dedicated to educating anyone interested in podcast advertising.

When Heather is not playing matchmaker to brands and podcasts, you will find her hiking and spending time with her family at the beach.