Latest Episode
You Can’t Have Back-to-Back Ads w/ Thomas Mancusi

“I’m a sales guy, but if I could sell things and see it affect someone else’s livelihood and go from, you know, doing what was a hobby to doing what they love is part of the love that I have for [the podcasting] space.” If yo...

Recent Episodes

You Can’t Have Back-to-Back Ads w/ Thomas Mancusi

Nov. 23, 2022

“I’m a sales guy, but if I could sell things and see it affect someone else’s livelihood and go from, you know, doing what was a hobby to doing what they love is part of the love that I have for [the podcasting] space.” If y…

Content Alignment and How It Impacts Advertising Results with Ame Fuhlbruck

Nov. 9, 2022

“My biggest encouragement is always keeping an open mind. Keep an open mind and keep very strict reporting. Both are equally important. And, with those paired, I think you can create a very easy roadmap for successful adver…

Guest: Ame Fuhlbruck

Lookalike Audiences and Building Campaigns with James Ingrassia

Oct. 26, 2022

Are you doing everything you can to make a successful podcast advertising campaign? “Podcast buying, let’s say this tongue in cheek, but it’s hard. It’s not easy…The goal is that you’re getting those really engaged people wh…

6 Podcast Advertising Trends To Watch 2022

Oct. 12, 2022

In today’s milestone episode, we’ve reached episode 100 of the Podcast Advertising Playbook. “Of course, we are gonna continue to see growth in the industry, even with a softening economy. I do believe that podcasts are stil…

Podcast Advertising Resources

Essential Tips and Tricks for Brand Advertisers in Podcasting

Sept. 28, 2022

What is brand advertising 2.0, and what does it have to do with podcast advertising?

Marketing Resources Podcast Advertising Resources

Dark Social Has Transformed The Buyer's Journey with Chris Walker

Sept. 14, 2022

What is dark social, how does podcasting advertising fit into it, and why should marketers care?

Guest: Chris Walker

About the Host

HEATHER OSGOOD Profile Photo

HEATHER OSGOOD

Founder

Heather Osgood is the founder of True Native Media, a boutique podcast representation agency specializing in podcast advertising. With an extensive background in radio advertising and a love for podcasting, Heather was uniquely positioned to start an agency that could help advertisers get better results and assist podcasters in finding sponsors.

She is an influential voice in the podcast advertising space and has sold over 60K ads in six years. Heather is also the Podcast Moneymaker's creator, a course designed for podcasters who want the formula, tools, and tactics to get advertisers in 6 weeks.

Heather can be credited for contributing her expertise to major podcasting events like Podcast Movement, PodFest, and more. She is the host of The Podcast Advertising Playbook, a show dedicated to educating anyone interested in podcast advertising.

When Heather is not playing matchmaker to brands and podcasts, you will find her hiking and spending time with her family at the beach.