I have always been apprehensive about brands entering the podcast space to create corporate shows without strong guidance from experts. They usually end up as a 30-minute infomercial for their products or services. I am fasci...
Nov. 24, 2021
I have always been apprehensive about brands entering the podcast space to create corporate shows without strong guidance from experts. They usually end up as a 30-minute infomercial for their products or services. I am fasc…
Nov. 10, 2021
I had the privilege of spending time with one of my favorite marketers, Hannah Wanish, Senior Podcast Partnership Manager at Organifi. We explore why Organifi has leaned deep into podcast advertising to drive brand awareness…
Oct. 27, 2021
I welcome Bryan Barletta from Sounds Profitable back on the show to "spill the tea" on what's happening with podcasting.
Oct. 14, 2021
Pete Birsinger, CEO and Founder of Podscribe, has been testing and creating new technologies in podcasting for the last five years. I am fascinated by the growth and expansion in podcast technology, so I invited Pete to join…
Sept. 29, 2021
One of the most challenging parts of podcasting and podcast advertising is knowing your audience better. Who are they, what are their preferences, what are their buying habits? Understanding listener preferences is key to cr…
Sept. 15, 2021
We have had a rush of new advertisers enter the space this month, and many of them had questions that I thought would be useful to you.
Heather Osgood is the founder of True Native Media, a boutique podcast representation agency specializing in podcast advertising. With an extensive background in radio advertising and a love for podcasting, Heather was uniquely positioned to start an agency that could help advertisers get better results and assist podcasters in finding sponsors.
She is an influential voice in the podcast advertising space and has sold over 60K ads in six years. Heather is also the Podcast Moneymaker's creator, a course designed for podcasters who want the formula, tools, and tactics to get advertisers in 6 weeks.
Heather can be credited for contributing her expertise to major podcasting events like Podcast Movement, PodFest, and more. She is the host of The Podcast Advertising Playbook, a show dedicated to educating anyone interested in podcast advertising.
When Heather is not playing matchmaker to brands and podcasts, you will find her hiking and spending time with her family at the beach.