Brand Suitability In Podcasting with Ad Results Media
"We listen for anything that might not be brand suitable for our clients. So if there's anything that's said, within the ad, or around the ad that doesn't fit with our client's vibe, that's something that we also look out for." - Lindsay Smith, Vice President of Audio Insights at Ad Results Media.
Recent Episodes
Brand Suitability In Podcasting with Ad Results Media
May 11, 2022
"We listen for anything that might not be brand suitable for our clients. So if there's anything that's said, within the ad, or around the ad that doesn't fit with our client's vibe, that's something that we also look out fo…
How RedCircle Connects Brands and Podcasters
April 27, 2022
"RedCircle is a podcast hosting platform that focuses on growth and monetization for indie podcasters in particular." Mike Kadin, Founder and CEO of RedCircle.
We Want Transparency In Podcast Advertising with Marty Michael
April 13, 2022
"One of the things that we did so successfully that really sets us apart is that we standardized the unit that's being sold and allowed that to work across all the shows that are listed in the marketplace." Marty Michael, CE…
How Brands Scale Their Podcast Influence with Todd Gallet
March 30, 2022
"You can move downstream to smaller shows for more inventory, and it also allows you to test more cost-effectively and then scale." - Todd Gallet, Head of Partnerships at Podcorn,
Podcast Advertising Needs To Be Easier To Buy and Scale
March 16, 2022
"Podcasting is an exploding market and audio storytellers are the next wave of influencers, but the ads are too hard to buy." - Anna Ratala, CEO & Co-Founder of Zvook.co.
Why Programmatic Podcast Ads Are Good For Podcasting
March 2, 2022
programmatic advertising has made a huge increase in the last couple of years. So I did a little bit of research. I looked into some stats on the growth that it has made. And I want to share that with you.
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About the Host
HEATHER OSGOOD
Founder
Heather Osgood is the founder of True Native Media, a boutique podcast representation agency specializing in podcast advertising. With an extensive background in radio advertising and a love for podcasting, Heather was uniquely positioned to start an agency that could help advertisers get better results and assist podcasters in finding sponsors.
She is an influential voice in the podcast advertising space and has sold over 60K ads in six years. Heather is also the Podcast Moneymaker's creator, a course designed for podcasters who want the formula, tools, and tactics to get advertisers in 6 weeks.
Heather can be credited for contributing her expertise to major podcasting events like Podcast Movement, PodFest, and more. She is the host of The Podcast Advertising Playbook, a show dedicated to educating anyone interested in podcast advertising.
When Heather is not playing matchmaker to brands and podcasts, you will find her hiking and spending time with her family at the beach.