What 17 Years of Podcast Advertising Taught Me With Todd Cochrane
"In late 2005, we were really off the bat doing advertising with a variety of vendors. We were putting 500 shows on ad buys because there were no big shows. Everything was small at that point." - Todd Cochrane, Founder of Blubrry
Recent Episodes
What 17 Years of Podcast Advertising Taught Me With Todd Cochrane
Aug. 3, 2022
"In late 2005, we were really off the bat doing advertising with a variety of vendors. We were putting 500 shows on ad buys because there were no big shows. Everything was small at that point." - Todd Cochrane, Founder of Bl…
Brands and Podcasters Legal Rights with Gordon Firemark
July 20, 2022
Podcasting can feel like the wild wild west where things are unregulated. But are they really? Find out from legal expert Gordon Firemark how brands and podcasters should be protecting themselves from lawsuits.
Are Your Podcast Ads Working? Jeff Vidler Talks Podcast Advertising Research
July 6, 2022
"If we compare podcasting to radio, as a digital medium, podcasting has a greater opportunity to be an accurate measurement of listening." Jeff Vidler, Founder of Signal Hill Insights.
Small Podcasts Have A Shot At Podcast Advertising
June 22, 2022
"The nature of podcasting is so fragmented that it makes it difficult for brands to connect with podcasters." Dave Hanley, Chief Revenue Officer at Advertisecast.
IAB Podcast Advertising Revenue Study Reaction (2021)
June 8, 2022
The IAB released their 2021 Podcast Advertising Revenue Study and I am here to give my reaction.
Do Companies Need A Branded Podcast? Featuring Graham Brown
May 26, 2022
"I have to confess, it would be great to do a true crime or a history podcast, but I found my niche in corporate podcasts, and here's why." Graham Brown, Founder and CEO if Pikkal.
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About the Host
HEATHER OSGOOD
Founder
Heather Osgood is the founder of True Native Media, a boutique podcast representation agency specializing in podcast advertising. With an extensive background in radio advertising and a love for podcasting, Heather was uniquely positioned to start an agency that could help advertisers get better results and assist podcasters in finding sponsors.
She is an influential voice in the podcast advertising space and has sold over 60K ads in six years. Heather is also the Podcast Moneymaker's creator, a course designed for podcasters who want the formula, tools, and tactics to get advertisers in 6 weeks.
Heather can be credited for contributing her expertise to major podcasting events like Podcast Movement, PodFest, and more. She is the host of The Podcast Advertising Playbook, a show dedicated to educating anyone interested in podcast advertising.
When Heather is not playing matchmaker to brands and podcasts, you will find her hiking and spending time with her family at the beach.