"Not paying attention to audio is an absolute miss for your brand." Korri Kolesa, CRO for Veritonic.
Aug. 17, 2022
"Not paying attention to audio is an absolute miss for your brand." Korri Kolesa, CRO for Veritonic.
Aug. 3, 2022
"In late 2005, we were really off the bat doing advertising with a variety of vendors. We were putting 500 shows on ad buys because there were no big shows. Everything was small at that point." - Todd Cochrane, Founder of Bl…
July 20, 2022
Podcasting can feel like the wild wild west where things are unregulated. But are they really? Find out from legal expert Gordon Firemark how brands and podcasters should be protecting themselves from lawsuits.
July 6, 2022
"If we compare podcasting to radio, as a digital medium, podcasting has a greater opportunity to be an accurate measurement of listening." Jeff Vidler, Founder of Signal Hill Insights.
June 22, 2022
"The nature of podcasting is so fragmented that it makes it difficult for brands to connect with podcasters." Dave Hanley, Chief Revenue Officer at Advertisecast.
June 8, 2022
The IAB released their 2021 Podcast Advertising Revenue Study and I am here to give my reaction.
Founder
Heather Osgood is the founder of True Native Media, a boutique podcast representation agency specializing in podcast advertising. With an extensive background in radio advertising and a love for podcasting, Heather was uniquely positioned to start an agency that could help advertisers get better results and assist podcasters in finding sponsors.
She is an influential voice in the podcast advertising space and has sold over 60K ads in six years. Heather is also the Podcast Moneymaker's creator, a course designed for podcasters who want the formula, tools, and tactics to get advertisers in 6 weeks.
Heather can be credited for contributing her expertise to major podcasting events like Podcast Movement, PodFest, and more. She is the host of The Podcast Advertising Playbook, a show dedicated to educating anyone interested in podcast advertising.
When Heather is not playing matchmaker to brands and podcasts, you will find her hiking and spending time with her family at the beach.