Latest Episode
Answering Marketers Questions About Podcast Advertising

We have had a rush of new advertisers enter the space this month, and many of them had questions that I thought would be useful to you.

Recent Episodes

Answering Marketers Questions About Podcast Advertising

Sept. 15, 2021

We have had a rush of new advertisers enter the space this month, and many of them had questions that I thought would be useful to you.


A Deep Dive Into The Pricing of Podcast Ads

Sept. 1, 2021

Today I am talking about how the pricing of podcast ads works for both podcasters and advertisers. I did a live stream recently and was inspired by all the questions I received about podcast ad prices. There is a lot of conf…


My Highlights From Podcast Movement 2021

Aug. 18, 2021

Podcast Movement took place two weeks ago, and it was wonderful to go to the event and to be able to see everyone face to face (or mask to mask). And I wanted to give you a little recap of some of the things that I learned a…


What Podcast Ad Lengths Are The Most Effective?

Aug. 4, 2021

There is a continual debate in podcast advertising about how long an ad should be to be effective. Paul Riismandel, Senior Director of Marketing and Insights for SXM Media, shares his findings with me after they do control t…

Podcastadvertising Marketing

Füm Makes Podcast Advertising A Top Priority Marketing Channel

July 21, 2021

Adam McNeil, Online Marketing and PR Manager, joins me on the podcast to discuss how Füm is taking podcast advertising by storm and making it a huge priority in their marketing strategy.

Guest: Adam McNeil
Podcastadvertising Marketing

Podcast Advertising: 2021 Mid-Year Predictions And Trends

July 7, 2021

With the podcast advertising landscape changing so rapidly in the last 6 months, I want to take a moment and talk about the trends I am seeing and my predictions for the next 6 months. I will cover: 1. The rise of programmat…

About the Host



Heather Osgood is the founder of True Native Media, a boutique podcast representation agency specializing in podcast advertising. With an extensive background in radio advertising and a love for podcasting, Heather was uniquely positioned to start an agency that could help advertisers get better results and assist podcasters in finding sponsors.

She is an influential voice in the podcast advertising space and has sold over 60K ads in six years. Heather is also the Podcast Moneymaker's creator, a course designed for podcasters who want the formula, tools, and tactics to get advertisers in 6 weeks.

Heather can be credited for contributing her expertise to major podcasting events like Podcast Movement, PodFest, and more. She is the host of The Podcast Advertising Playbook, a show dedicated to educating anyone interested in podcast advertising.

When Heather is not playing matchmaker to brands and podcasts, you will find her hiking and spending time with her family at the beach.