Marketing Resources Episodes

Welcome to the marketing resource list. We have curated episodes specifically geared to helping you learn about how to get started with podcast ads. From brands like Helix and Organifi to industry experts from advertising agencies and ads tech, we bring you the best knowledge that you can find online.
March 15, 2023

A Guide To Pixel Tracking

“The great thing about Pixel Solutions, to your point, is that you’re not asking the client to complete an extra step, to remember a URL, or to remember a promo code. You’re allowing them just to access the website however …

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March 1, 2023

The Podcast Industry Is Changing

“We cannot continue to sign contracts that say the ad is going to live in the episode forever. That’s right. You heard it - forever.” Today, Heather Osgood is back with a solo episode to discuss the changes she’s been …

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Feb. 22, 2023

Approach Your Next Campaign w/ Confidence ft. Brittany Bernado

“The other thing is, if you’re utilizing host read ads and the host is game, please let them do their thing. The host knows how to speak to their audience, and they know what resonates.” We are so excited to …

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Feb. 15, 2023

Your 2023 Podfest Recap w/ Nick Gryniewicz

“The thing that I heard [at Podfest] that was kind of interesting was a speaker that used the phrase, ‘‘spend time with your audience.’ Podcasting can be this kind of one-way street where you’re talking at the audience, and i...

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Feb. 8, 2023

Constructing a Good Ad w/ Lindsay Graham

“No one is really special… You have the same problems as everyone else, and if you can connect with some sort of empathy to the problem that’s being solved by this [product], I think you will find an audience in …

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Jan. 25, 2023

Do Podcasts Have a Privacy Issue? w/ Jordan Bentley

We’ve all heard the horror stories of smart homes listening to your conversations when they shouldn’t be or mentioning you need a product and immediately getting a targeted ad for it. As our society gets more reliant on techn...

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Jan. 11, 2023

An Audio Revolution w/ Jay Green

“One of the things that you and I had been talking about is this idea of creating a successful relationship from beginning to end… We want the content creator to be rewarded. We want the ad seller to be rewarded, …

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Sept. 14, 2022

Dark Social Has Transformed The Buyer's Journey with Chris Walker

What is dark social, how does podcasting advertising fit into it, and why should marketers care?

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July 20, 2022

Brands and Podcasters Legal Rights with Gordon Firemark

Podcasting can feel like the wild wild west where things are unregulated. But are they really? Find out from legal expert Gordon Firemark how brands and podcasters should be protecting themselves from lawsuits.

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May 26, 2022

Do Companies Need A Branded Podcast? Featuring Graham Brown

"I have to confess, it would be great to do a true crime or a history podcast, but I found my niche in corporate podcasts, and here's why." Graham Brown, Founder and CEO if Pikkal.

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Oct. 27, 2021

The Inside Scoop With Bryan Barletta (What's Happening In Podcasting?)

I welcome Bryan Barletta from Sounds Profitable back on the show to "spill the tea" on what's happening with podcasting.

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July 21, 2021

Füm Makes Podcast Advertising A Top Priority Marketing Channel

Adam McNeil, Online Marketing and PR Manager, joins me on the podcast to discuss how Füm is taking podcast advertising by storm and making it a huge priority in their marketing strategy.

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July 7, 2021

Podcast Advertising: 2021 Mid-Year Predictions And Trends

With the podcast advertising landscape changing so rapidly in the last 6 months, I want to take a moment and talk about the trends I am seeing and my predictions for the next 6 months. I will cover: 1. The …

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June 16, 2021

How Helix Sleep Makes Podcast Advertising A Success

Martha Gallant, Growth Marketing Manager, sat down with us to talk about how Helix Sleep, a mattress company, took its podcast advertising strategy to the next level and ended up seeing amazing results. She shares some insightful best practices...

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May 12, 2021

Expert Advice About Creating Effective Branded Podcasts

When companies like Slack, Charles Schwab, Adobe, and Facebook come to you to create branded podcasts, you know you are doing it right. Steve Pratt at Pacific Content has created some of the most memorable branded podcasts, and he joined …

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