Podcast Advertising Resources Episodes

Welcome to the podcast advertising resource list. We have curated episodes specifically geared to helping you learn about podcast advertising. From brands like Helix and Organifi to industry experts from advertising agencies and ads tech, we bring you the best knowledge that you can find online.
July 21, 2021

Füm Makes Podcast Advertising A Top Priority Marketing Channel

Adam McNeil, Online Marketing and PR Manager, joins me on the podcast to discuss how Füm is taking podcast advertising by storm and making it a huge priority in their marketing strategy.

Episode page
July 7, 2021

Podcast Advertising: 2021 Mid-Year Predictions And Trends

With the podcast advertising landscape changing so rapidly in the last 6 months, I want to take a moment and talk about the trends I am seeing and my predictions for the next 6 months. I will cover: 1. The …

Episode page
June 23, 2021

Understanding Podcast Attribution with Podsights

"In our world of attribution, it has really shifted from being a nice to have to a need to have. We see certain agencies and brands who will not buy podcast advertising if they cannot get attribution." Sarah Cotenoff, Co-Founder …

Episode page
June 16, 2021

How Helix Sleep Makes Podcast Advertising A Success

Martha Gallant, Growth Marketing Manager, sat down with us to talk about how Helix Sleep, a mattress company, took its podcast advertising strategy to the next level and ended up seeing amazing results. She shares some insightful best practices...

Episode page
June 9, 2021

How Advertising Agency, Veritone One, Leverages Dynamic Ad Insertion

Bart Roselli, SVP Growth for Veritone One, shared some powerful information about how brands can utilize the benefits of dynamic ad insertion to drive campaign goals. He shares some of the challenges of dynamic ad insertion and how Veritone One...

Episode page
June 2, 2021

5 Ways To Buy Podcast Ads For Your Business

More and more companies are joining the podcast ad space, which is very exciting. But the more companies investing in ads, the tricker it becomes to decide the best course of action to take. In this episode, I break down …

Episode page
May 26, 2021

How To Prepare A Podcast Ad Campaign Budget

If you don't know how much money or budget to set aside for your podcast ad campaign, you need to listen to this episode. I will go over the different options and recommendations to follow when creating a podcast ad …

Episode page
May 19, 2021

8 Tips For Building Effective Podcast Ad Campaigns

Advertisers are constantly looking to level up their podcast advertising campaigns. So today, I will share my top 8 tips for building effective podcast ad campaigns that you can include in yours to improve your results and drive more sales. …

Episode page
April 28, 2021

Podcast Advertising Is Reaching The Unreachable On-Demand Generation

Sam Katz, from Marketsmith Inc, joins me on the podcast to talk about his experience with reaching the ever-growing on-demand generation that is opting out of advertising. We talk about how brands and marketers can gain insights from the...

Episode page
April 21, 2021

3 Podcast Advertising Examples That Generate Revenue

We are deep-diving into podcast host-read ad examples today! I have received many requests to share what a good podcast ad sounds like and why it is effective. In this episode, I play three different podcast ad examples and break …

Episode page
April 15, 2021

Podcasters: The New Influencer For Brands

How would your brand leverage an influencer who has 30 - 60 minutes with your target customers? A podcast host provides a direct link to their audience that goes well beyond a 3-second scroll-by that you get with Instagram influencers. …

Episode page
April 8, 2021

5 Reasons This Podcast Sponsorship Campaign Lost

Review Episode: This brand came to me to help them with their campaign formula because it wasn't working. I break down the podcast sponsorship campaign they had run, share what they did well and what they should change to turn …

Episode page
March 18, 2021

4 Ways Hosting Providers Affect Podcast Ad Campaigns

In this episode, I will talk to you about how podcast hosting providers stack up, why it's important for you as an advertiser to understand them, and how their differences affect your ad campaign. ____ RESOURCE I have an episode …

Episode page
March 11, 2021

Answering Advertisers Questions About Podcast Advertising

I talk with tons of advertisers each month, and one of the challenges they face is that they cannot find answers to the questions they have about podcast advertising online. My goal for this podcast has always been to create …

Episode page
March 4, 2021

Podcast Programmatic Ads Explained By Industry Expert

While host-read ads are extremely effective in podcasting, they may not be the best fit for your marketing mix. So, I invited Stephanie Donovan, SVP of Publisher Sales at Triton Digital, to join me to talk about podcast programmatic ad...

Episode page