Podcastadvertising Episodes

As consumers become less accessible and more focused on on-demand content, marketers see a shift in their paid media results.  Bu…

The true conversion rate of podcast advertising has always been an issue because there has been limited data available until now.…

Rob Greenlee, VP of Content and Partnerships, Libsyn, joined me as my first live stream guest to talk about what is happening in …

There is a flurry of activity in podcast advertising right now, so I curated a list of seven of the biggest trends I see happenin…

There is so much going on in the ad tech space right now that will affect podcasting, so I invited Bryan Barletta from Sounds Pro…

Johnny, a self-proclaimed data nerd and passionate podcaster, has found the secret formula for creating a very targeted podcast a…

Podcast advertising is a slow medium. It can frustrate some advertisers who want instant results. Today, I am going to break down…

Most of the ads running on podcasts right now are direct response ads. In this episode, I talk about the difference between direc…

It’s hard work finding independent podcasts (that are active and interested in advertising) yourself. Here are my five recommenda…