Eric SmithProfile Photo

Eric Smith

Director, Podcast Media & Business Development

Eric oversees media buying, creative development, and analytics for the podcast division. He also has a dual role as Director of Business Development, pursuing new business in all of our media channels.

Eric started his career at Disney ABC where he handled all aspects of media planning for Spark, Havas, and Mediavest clients in an effort to display ABC’s capabilities through full-episode player media, sponsorships, roadblocks, and custom watch ads. Prior to joining Incremental Media, Eric was at Vox Media where he started as an Account Manager and went on to become the youngest Account Director in the history of the company. In that role, he had a wide range of responsibilities from pitching prospective and current clients on Vox Media’s ad products to building media plans and RFP decks to leading reporting calls and wrap deck presentations. Eric has extensive experience in the Financial Services, Insurance, and D2C categories with companies like Allstate, LendingTree, Brighthouse Financial, and more. He left Vox as one of the highest performing Account Directors on the Business Development team.

Eric holds a BA in Sports Management from the University of Michigan.

Dec. 17, 2020

How Does Podcast Advertising Work and Why is it Effective?

With the explosive growth in the podcast ad industry, many marketers ask the question: How does podcast advertising work? From Incremental Media, Eric Smith joins us on the show today to talk about how to leverage podcast ads, why they …

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