Hetal Patel

Hetal Patel is the Executive Vice President of SmartAudio® Intelligence Insights at iHeartMedia, where she leads the company’s efforts to provide research and insights to showcase the iHeart value proposition.

Patel, a Clinical Psychologist with two decades of experience in consumer insights, market intelligence, media research and industry trends, works with iHeartMedia’s various teams, markets and executives to leverage her expertise in areas such as audience analysis, advertising sales metrics and media and digital consumer research. Through her data, analysis and insights, Patel helps advertisers and brands use iHeart’s platforms to connect the dots between products, consumers and advertising.