It’s Time To Be Transparent
“It’s amazing how many layman people out there who aren’t in the marketing and advertising world don’t realize that there’s actually a connection between, “of, if I go buy this product, it helps the host’... That authentic request is so important.”
We’ve said it before, and we’ll say it again - podcast advertising is so successful because of the relationship the host has with their audience. That relationship is ultimately what the brand is purchasing when they buy an ad campaign.
But with so many different types of ads, hosting platforms, and campaigns, it can be confusing to understand what it is exactly you’re buying.
In today’s episode, Heather is joined by Luke Slota, the Head of Podcasts at the OutLoud Group, to peel back the veil in the name of transparency.
Tune in to hear Heather and Luke discuss:
- The importance of transparency in podcasting
- What large companies like iHeart and Spotify mean for the industry
- How advertisers can successfully integrate YouTube and podcasting into a campaign
- The discoverability issue with podcasting
- One key way hosts can be successful in podcast advertising
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More of a visual person? Watch this episode on YouTube.
Ready to learn more? Check out our blog for more podcast advertising tips.
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Luke Slota
Head of Podcast @ The Outloud Group
Luke has been in the Podcast-Influencer space for over a decade primarily working in the direct response space. During his celebrated career as a marketer and strategist, he has been successful in scaling dozens of small test campaigns into evergreen acquisition channels and enabling the companies to grow by tens of millions of dollars annually.
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