Podcast Advertising Playbook Podcast Advertising Playbook
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22 Search results for: 👉acc6.top👈 Match اکاؤنٹ کے لئے ٹرانزیکشن
Episodes (20) Videos (2)

Episodes

Podcast Guesting Advice From An Expert Pod-Matcher

Jan. 28, 2021
Podcasts have become the new stage for brands, coaches, and influencers to reach a new audience. If it's part of your growth strategy to be on more shows or to find more guests to interview, you need to listen to this episode of The Podcast...
Podcast Guesting Advice From An Expert Pod-Matcher

How To Improve Podcast Ad Results By Diversifying Genres

Dec. 24, 2020
The number one mistake new podcast advertisers make is they only go with the genres that match their brand or product. This drastically limits options and doesn't leverage the full potential of their ads. In this episode, I discuss how diversifying…
How To Improve Podcast Ad Results By Diversifying Genres

Brand Suitability In Podcasting with Ad Results Media

May 11, 2022
"We listen for anything that might not be brand suitable for our clients. So if there's anything that's said, within the ad, or around the ad that doesn't fit with our client's vibe, that's something that we also look out for." - Lindsay Smith, Vice…
Brand Suitability In Podcasting with Ad Results Media

2022 Podcast Movement Highlights and Exciting News

Sept. 7, 2022
BONUS EPISODE: Every year I come back from Podcast Movement with fresh new ideas and full of excitement. I always love to share what I learned with you, so today is the day!
2022 Podcast Movement Highlights and Exciting News

3 Podcast Advertising Examples That Generate Revenue

April 21, 2021
We are deep-diving into podcast host-read ad examples today! I have received many requests to share what a good podcast ad sounds like and why it is effective. In this episode, I play three different podcast ad examples and break down exactly what...
3 Podcast Advertising Examples That Generate Revenue

Ad Tech in Podcasting: How It Affects Listener Tracking, Privacy Laws, and Brand Safety With Bryan Barletta

Oct. 8, 2020
There is so much going on in the ad tech space right now that will affect podcasting, so I invited Bryan Barletta from Sounds Profitable to share his insider knowledge. We talk about the importance of brand safety and how dynamic ad insertion helps.…
Ad Tech in Podcasting: How It Affects Listener Tracking, Privacy Laws, and Brand Safety With Bryan Barletta

Answering Advertisers Questions About Podcast Advertising

March 11, 2021
I talk with tons of advertisers each month, and one of the challenges they face is that they cannot find answers to the questions they have about podcast advertising online.  My goal for this podcast has always been to create an educational...
Answering Advertisers Questions About Podcast Advertising

Are Your Podcast Ads Working? Jeff Vidler Talks Podcast Advertising Research

July 6, 2022
"If we compare podcasting to radio, as a digital medium, podcasting has a greater opportunity to be an accurate measurement of listening." Jeff Vidler, Founder of Signal Hill Insights.
Are Your Podcast Ads Working? Jeff Vidler Talks Podcast Advertising Research

Diving Into Podcast Data With Johnny Dinkel From LaunchPod Media

Oct. 1, 2020
Johnny, a self-proclaimed data nerd and passionate podcaster, has found the secret formula for creating a very targeted podcast audience. In this episode, he shares his tricks and tips for podcasters and advertisers to dig deeper into their listener…
Diving Into Podcast Data With Johnny Dinkel From LaunchPod Media

Expert Advice About Creating Effective Branded Podcasts

May 12, 2021
When companies like Slack, Charles Schwab, Adobe, and Facebook come to you to create branded podcasts, you know you are doing it right.  Steve Pratt at Pacific Content has created some of the most memorable branded podcasts, and he joined me to...
Expert Advice About Creating Effective Branded Podcasts

Here’s Why You Need A Brand Audio Strategy

Aug. 17, 2022
"Not paying attention to audio is an absolute miss for your brand." Korri Kolesa, CRO for Veritonic.
Here’s Why You Need A Brand Audio Strategy

How Helix Sleep Makes Podcast Advertising A Success

June 16, 2021
Martha Gallant, Growth Marketing Manager, sat down with us to talk about how Helix Sleep, a mattress company, took its podcast advertising strategy to the next level and ended up seeing amazing results.  She shares some insightful best practices...
How Helix Sleep Makes Podcast Advertising A Success

How ThoughtLeaders Uses YouTube To Help Advertisers Sell On Podcasts

Jan. 14, 2021
Daniel Conn's unique company, ThoughtLeaders, takes the intelligence from YouTube and newsletters to help advertisers sell on podcasts. In today's episode, Daniel tells us how leveraging data from other content creators (predominantly long-form) has…
How ThoughtLeaders Uses YouTube To Help Advertisers Sell On Podcasts

How To Create High Converting Ads With Stew Redwine

Jan. 19, 2022
Not all podcast ads are created equal, so Stew Redwine, Creative Director from Oxford Road, shares his experience and expert advice to help us create high-converting podcast ads.
How To Create High Converting Ads With Stew Redwine

Let's Talk: The Growth In Podcast Technology

Oct. 14, 2021
Pete Birsinger, CEO and Founder of Podscribe, has been testing and creating new technologies in podcasting for the last five years. I am fascinated by the growth and expansion in podcast technology, so I invited Pete to join me on the show to talk a…
Let's Talk: The Growth In Podcast Technology

Love Is Blind, But Ads Shouldn’t Be – A Podcast Advertising Playbook Special

April 23, 2025
On this solo episode of The Podcast Advertising Playbook , Heather Osgood dives into the world of podcast advertising through the lens of reality TV’s favorite matchmaking experiment— Love Is Blind . Spoiler alert: when it co...
Love Is Blind, But Ads Shouldn’t Be – A Podcast Advertising Playbook Special

Podcast Advertising Best Practices For Marketers

Feb. 25, 2021
In today's episode, I break down all the best practice tips I have for marketers looking to succeed with podcast ads.  I cover the following: Different ways to buy ads and their pros and cons. How to identify shows to advertise with. The best...
Podcast Advertising Best Practices For Marketers

Podcast Advertising From An Agency Perspective With Glenn Rubenstein

Feb. 2, 2022
We talk a lot about what podcast advertising is like from a brand's perspective, but what about the agencies that support these brands? How do they manage to bridge the partnership between podcasters, networks, rep firms, and brands?
Podcast Advertising From An Agency Perspective With Glenn Rubenstein

Podcast Advertising Needs To Be Easier To Buy and Scale

March 16, 2022
"Podcasting is an exploding market and audio storytellers are the next wave of influencers, but the ads are too hard to buy." - Anna Ratala, CEO & Co-Founder of Zvook.co.
Podcast Advertising Needs To Be Easier To Buy and Scale

Podcast Programmatic Ads Explained By Industry Expert

March 4, 2021
While host-read ads are extremely effective in podcasting, they may not be the best fit for your marketing mix. So, I invited Stephanie Donovan, SVP of Publisher Sales at Triton Digital, to join me to talk about podcast programmatic ad...
Podcast Programmatic Ads Explained By Industry Expert

Videos

Finding Quality Podcast Guests With Alex Sanfilippo

Jan. 6, 2021
It can be tough to find a guest that brings value to your listeners. Today, I have Alex Sanfilippo on from PodMatch to talk about his best practices and his company PodMatch. You might also enjoy this video in turning your side-hustle podcast int…
Finding Quality Podcast Guests With Alex Sanfilippo

Love Is Blind, But Ads Shouldn’t Be – A Podcast Advertising Playbook Special

Sept. 30, 2025
On this solo episode of The Podcast Advertising Playbook, Heather Osgood dives into the world of podcast advertising through the lens of reality TV’s favorite matchmaking experiment—Love Is Blind. Spoiler alert: when it comes to ads, love at first l…
Love Is Blind, But Ads Shouldn’t Be – A Podcast Advertising Playbook Special
Podcast Advertising Playbook

This podcast is created by True Native Media, a podcast representation agency specializing in podcast advertising. Visit truenativemedia.com for more information, to view our exclusive podcast portfolio, or start an ad campaign.

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