A Discussion of Programmatic Ads at SXSW

This final episode of our live at SXSW series isn’t one you’ll want to miss.

First, Heather is joined by Mattia Verzella from Spreaker, where the two discuss:

• Concerns with programmatic ads
• Why programmatic ads allow you to scale
• The importance of transparency
• Advancements in technology and what this means for podcast advertising



Finally, Lindsey Jara Wald and Shweta Nalawade from Tinuiti round out our SXSW conversations by discussing:

• The advantages of having everything in-house
• Podcast ads as middle-of-funnel marketing
• Running an advertising campaign that isn’t just podcast ads

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More of a visual person? Watch this episode on YouTube.

Ready to learn more? Check out our blog for more podcast advertising tips.

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