July 2, 2020

Ad placement in a podcast episode is crucial to your advertising success. Here's how to do it best

Ad placement in a podcast episode is crucial to your advertising success. Here's how to do it best

There is research that has come out to determine which ad placement (preroll, midroll, or postroll) is more effective for a podcast ad campaign, and the results will surprise you. In this episode I breakdown each ad placement and why performance...

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Podcast Advertising Playbook

There is research that has come out to determine which ad placement (preroll, midroll, or postroll) is more effective for a podcast ad campaign, and the results will surprise you. In this episode I breakdown each ad placement and why performance varies based on the different criteria.