What Harvard Business School Knows About Podcasting

What can podcasting do for a brand that traditional media can't?

For Harvard Business School, podcasting has become a powerful way to bring research, ideas, and expertise to audiences far beyond the classroom.

In this episode of The Podcast Advertising Playbook, Heather Osgood sits down with Brian Kenny, Chief Marketing and Communications Officer at Harvard Business School and host of Cold Call, to explore how one of the world's most recognized educational institutions uses podcasting to build connections, expand its reach, and make complex ideas accessible.

From the evolution of Cold Call to the long-term value of a podcast's back catalog, Brian shares how HBS approaches content strategy, audience development, and the challenge of keeping a show relevant over time.

They also explore how podcasting can humanize even the most established brands, why the medium offers something uniquely valuable to marketers, and what other organizations can learn from Harvard Business School's approach.

Whether you're building a branded podcast, growing an existing show, or exploring audio as part of a larger marketing strategy, this conversation offers a compelling look at what it takes to create content with lasting impact.

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