May 26, 2022

Do Companies Need A Branded Podcast? Featuring Graham Brown

Do Companies Need A Branded Podcast? Featuring Graham Brown

"I have to confess, it would be great to do a true crime or a history podcast, but I found my niche in corporate podcasts, and here's why." Graham Brown, Founder and CEO if Pikkal.

I am fascinated by internal company podcasts and how corporate companies are taking advantage of audio to distribute communications to their employees. I have been following Graham Brown, Founder, and CEO of Pikkal, a corporate podcast agency in Singapore, for quite some time, so I invited him to talk to me about the work he does and find out how companies benefit from branded podcasts.


"There's a big group of corporate people who have a significant need. It's not a content problem; it's a communications issue. So how do they speak authentically and communicate like humans? When you put it in the corporate context, a lot of that can be lost and obscured by the parameters of how companies traditionally communicate, through white papers or press releases or through the lens of coms, which tends to edit everything."


Graham and I discuss options for advertising and why corporate podcasts are a global phenomenon. We also talk about some of the challenges Graham sees the industry facing and how we should look differently at the data we currently get from podcasts. (Which was so interesting).


To learn more about Pikkal, visit the website:

You can connect with Graham on his website:

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Graham BrownProfile Photo

Graham Brown

Founder and CEO

Graham is a published author on the subject of The Digital Transformation of Communication, works including “The Human Communication Playbook”, “The Mobile Youth: Voices of the Connected Generation” – documenting the rise of mobile culture in the early 2000s in Japan, China, Africa and India and “Brand Love – How to Build a Brand Worth Talking About”.His work has been featured in the Financial Times, The Wall Street Journal and has helped shaped the communications strategy of clients McKinsey, Leap by McKinsey, AirAsia, Xero, The Singapore Institute of Management, Vodafone, Nokia, UNICEF, MTV, The European Commission, Disney and Monster Energy Drinks.He also hosts Podcast Maps, The Be More Human Podcast, The XL Podcast and Asia Tech Podcast. He has published over 1,000 podcast episodes.