Cracking Multiformat Success

In this episode ofThe Podcast Advertising Playbook, host Heather Osgood is joined by Mark Pafume, Vice President of Sales and Customer Success at Podbean. With years of experience guiding creators and brands through the evolving podcast landscape, Mark brings a fresh perspective on why combining video and audio is no longer just a nice-to-have, it’s a must for growth-minded podcasters.

Mark dives into the current media environment and explains why now is a pivotal moment for creators to expand their reach across multiple formats. He offers insights on the unique discoverability challenges (and opportunities) of video-first versus audio-first platforms, as well as actionable tips for podcasters looking to streamline production without sacrificing quality.

In this episode, Heather and Mark discuss:

• Why creators can no longer ignore the power of video

• The pros and cons of video-first vs. audio-first platforms for discoverability

• Workflow strategies to reduce burnout when producing in both formats

• What metrics matter most when tracking multiformat success

• Common pitfalls creators face when venturing into video

Whether you're an audio purist or already dabbling in video, this episode will help you build a sustainable strategy that grows your audience and multiplies your impact.