Creating for Kids: Why Video Matters for Young Audiences

On this episode of The Podcast Advertising Playbook, Heather Osgood sits down with Lynn Kestin Sessler, Executive Producer behind children’s podcasts and video content for Nickelodeon, PBS, and FableVision.

With deep experience in both traditional media and digital storytelling, Lynn shares her perspective on creating engaging, age-appropriate content for younger audiences—especially on video-forward platforms like YouTube. She breaks down the unique challenges and opportunities of reaching kids through podcasting, and why an integrated video strategy is essential in today’s landscape.

In this episode, we cover:

• Why YouTube is key to discovery for kid-focused podcasts

• How to create content that’s both fun and safe for young audiences

• Strategies for YouTube optimization and audience targeting

• The balance between audio integrity and visual engagement

• Ethical considerations when producing for children

Whether you’re a brand or creator working in the family and kids space—or simply curious about what it takes to succeed in youth-oriented podcasting—Lynn’s insight offers a smart, strategic lens into a fast-growing segment of the industry.