Different Ad Buys Belong In Different Buckets

“But, I think when you talk about programmatic, it really comes down to everything that is not hot read or sponsorship through the show.”

In today’s episode, our host, Heather Osgood, is joined by Paul Lajoie, a seasoned professional and the Director of Brand and Agency Partnerships at Triton Digital, a leading SSP (supply-side platform) in the podcasting industry.

Tune in to hear the two discuss:

• CTV and shifting those ad dollars into podcasting
• What an SSP is and how Triton Digital is a flagship company
• Scalability within programmatic advertising
• How an increase in transparency leads to a rise in brand safety
• Who handles different ad buys with an omnichannel approach

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More of a visual person? Watch this episode on YouTube.

Ready to learn more? Check out our blog for more podcast advertising tips.

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