Does (Audience) Size Actually Matter?

The biggest myth in podcast advertising is that bigger audiences produce bigger results.

That’s just not true. Yes, a bigger audience can produce bigger results, but smaller podcasts often have more engaged audiences and can produce better results for an advertiser on a cost-per-listener basis.

In this week’s episode of The Podcast Advertising Playbook, Heather Osgood debunks the myth that audience size is all that matters for podcast advertising.

______________________________________

More of a visual person? Watch this episode on YouTube.

Ready to learn more? Check out our blog for more podcast advertising tips.

If you get value from the content, please consider subscribing and leaving a review!

You can also follow us on social

Twitter - @truenativemedia

Instagram - @truenativemedia

YouTube - Heather Osgood

LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.