From Ears to Eyes: How Video Is Reshaping Podcast Advertising
In this episode of The Podcast Advertising Playbook, host Heather Osgood sits down with Matt Drengler, Head of Partnerships at Podscribe, to explore one of the hottest questions in the industry today: how video is changing podcast advertising.
Together, they unpack what the data says about video ad performance versus traditional audio-only campaigns, how engagement and attribution differ between the two formats, and what advertisers need to know about tracking conversions when pixels aren’t available. Matt also shares insights on how video can expand reach across platforms like YouTube and social media, and whether audiences truly prefer seeing their favorite hosts, or still favor an audio-first experience.
If you’re curious about where podcast advertising is headed and how to make sense of video’s growing role in the space, this is an episode you won’t want to miss.
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Matt started his career as an electrical engineer with a focus on sound, vibration, and robotics. He also holds an MBA from Ohio State where he majored in Marketing and Consumer Insights. Since, Matt has worked as an engineer for General Electric, a mobile marketing manager for Staples, among others. Today he is the Head of Partnerships at Podscribe, which wants to be the source of trustworthy and transparent measurement and attribution in the audio industry.