Sept. 24, 2025

Growing Your Audience: The Power of Cross-Promotion

Growing Your Audience: The Power of Cross-Promotion
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In this episode of the Podcast Advertising Playbook, host Heather Osgood sits down with Lauren Passell, Founder and CEO of Tink Media, a podcast growth and discovery company. 

Lauren shares how creators can grow their audience and increase discoverability with cross-promotion, interactive audience engagement, and creating the perfect pitch. 

You’ll hear:

  • Insights from Lauren’s success in marketing and PR for audio

  • Strategies to make your show more marketable

  • Ideas for interacting with listeners to make them feel like a part of the show

  • How you can use cross-promotion to grow your audience and increase discoverability

If you’re curious about what works (and what doesn’t) in successful podcast marketing, this one is a must-hear!


🔗 Resources & Links:

  • Tink Media: https://tinkmedia.co/

  • Lauren’s newsletter, Podcast The Newsletter: https://podcastthenewsletter.substack.com/


Lauren Passell Profile Photo
Lauren Passell

Founder

Lauren Passell is the founder of Tink Media, an award-winning podcast marketing and PR company, and Podcast the Newsletter, a podcast recommendation newsletter. She speaks about podcast growth in classrooms and for conferences all over the world.