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Chris Walker

Founder & CEO

Chris Walker is the Founder and CEO of Refine Labs, a progressive demand generation firm that challenges the status quo in B2B marketing. Fueled by marketing execution at scale, Refine Labs uses real data from real customers to create demand strategy and research for their clients. Before launching Refine Labs, Chris led marketing at two B2B firms, where he built the foundation of his unique perspective on demand generation. Chris also hosts the State of Demand Gen podcast, where he chats with today’s top B2B leaders to share tangible advice and tactics to over 15,000 marketers

Sept. 14, 2022

Dark Social Has Transformed The Buyer's Journey with Chris Walker

What is dark social, how does podcasting advertising fit into it, and why should marketers care?

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