Paul Riismandel

Senior Director of Marketing and Insights

More than seven years ago, Paul built the sales marketing strategy for Midroll Media (now part of SXM Media), one of the trailblazing innovators in podcast advertising, then established the industry's largest podcast ad effectiveness program. Today He leads the podcast research and insights for SXM Media.

Aug. 4, 2021

What Podcast Ad Lengths Are The Most Effective?

There is a continual debate in podcast advertising about how long an ad should be to be effective. Paul Riismandel, Senior Direct…

Episode page