Live from SXSW: How AI Agents Are Reshaping Podcast Operations with Podstock

In this special live episode of The Podcast Advertising Playbook, recorded at Podcast Movement Evolutions during SXSW, host Heather Osgood sits down with the team behind Podstock to explore how AI is beginning to transform the way podcast businesses operate.

From the origin story of Podstock to the development of their new AI-powered “Agent,” this conversation dives into the real operational challenges podcast teams face today and where automation can actually make a meaningful impact. Rather than replacing teams, tools like Podstock Agent are designed to streamline workflows, reduce manual tasks, and unlock more strategic thinking across podcast networks, studios, and sales organizations.

In this episode, we cover:

• The problem Podstock set out to solve and why AI became the answer
• What Podstock Agent actually does and how it changes day-to-day workflows
• The most time-consuming podcast tasks that can now be automated
• How AI is shifting the economics and scalability of podcast businesses
• Where podcast teams should start when adopting AI tools

If you’re thinking about how to scale your podcast business more efficiently, or want a clearer understanding of where AI fits into the industry, this episode offers a grounded, practical look at what’s already possible.

This episode was recorded during Podcast Movement Evolutions at SXSW with the support of Nomono, SimpleCast, and The Podcast Academy.