Sept. 29, 2021

Understanding Podcast Audience Measurements with Triton Digital

Understanding Podcast Audience Measurements with Triton Digital

One of the most challenging parts of podcasting and podcast advertising is knowing your audience better. Who are they, what are their preferences, what are their buying habits? Understanding listener preferences is key to creating better content and ads for listeners.


One of the most challenging parts of podcasting and podcast advertising is knowing your audience better. Who are they, what are their preferences, and what are their buying habits? Understanding listener preferences is key to creating better content and ads for listeners. So, I invited Daryl Battaglia, SVP, Market Development & Strategy at Triton Digital, to share his expert knowledge and experience on the subject of audience measurement.

 

Daryl talks about the different ways we can use measurement data to grow audiences and refine marketers' campaign targeting to get more outstanding results. He also talks about the limitations and what he sees evolving from the podcast industry in the next few years.

 

Learn about Triton Digital; visit their website. You can connect with Daryl on Linkedin.

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Daryl Battaglia

SVP, Market Development & Strategy

Daryl Battaglia’s career spans 20+ years in media measurement and data analytics. His expertise includes integrating data to help clients gain a holistic understanding of their customers and measure and optimize advertising effectiveness. At Triton Digital, Daryl is responsible for the growth of its Digital Audio and Podcast audience measurement business, which includes launching new measurement solutions and new markets.