April 26, 2023

Podcast Advertising is Influencer Marketing

Podcast Advertising is Influencer Marketing

“If you’ve never done podcast advertising before, when you run your first campaign, as much as I would love to say that it’s gonna knock it out of the park, it probably isn’t.” 

Your first ad campaign probably won’t be your best - but we all have to start somewhere, right? 

Sarah Marini, Senior Manager of Audio Partnerships at Athletic Greens, joins True Native Media founder Heather Osgood on today’s episode. Sarah shares her wealth of knowledge surrounding successful podcast ads, including why it’s okay if your first ad isn’t a home run. 

Tune in to learn:

  • Why influencer marketing is podcast advertising. 
  • How to leverage podcasts of all sizes. 
  • A strong ad campaign takes time. 
  • The importance of understanding your core audience. 
  • How they track campaigns at Athletic Greens to determine if something isn’t working. 
  • Challenges that the podcast industry is currently facing. 


More of a visual person? Watch this episode on YouTube

Ready to learn more? Check out our blog for more podcast advertising tips. 

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