Podcast Advertising on a Global Scale

“Australians are used to hearing a US accent deliver a Blue Apron ad. And because of that, when Australians hear a US accent in an ad space on a podcast, they tend to now switch off because they know that product’s not for them.”

We talk a lot about podcast advertising here on The Podcast Advertising Playbook, but we rarely talk about it on a global level. Corey Layton, Head of Digital Audio/iHeartPodcast Network Australia at ARN, is here to share his experience leading podcast advertising on the other side of the world.

In today’s episode, Heather and Corey discuss:

• How the rest of the world views programmatic and dynamically inserted ads.
• Global prices for podcast ads.
• The shift from baked-in ads to DAI.
• Why some advertisers are asking for full integration with podcasts.
• Is video taking away from audio?

Get in touch with Corey - coreylayton@arn.com.au

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More of a visual person? Watch this episode on YouTube.

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