April 15, 2021

Podcasters: The New Influencer For Brands

Podcasters: The New Influencer For Brands

How would your brand leverage an influencer who has 30 - 60 minutes with your target customers? A podcast host provides a direct link to their audience that goes well beyond a 3-second scroll-by that you get with Instagram influencers.  But no...


How would your brand leverage an influencer who has 30 - 60 minutes with your target customers? A podcast host provides a direct link to their audience that goes well beyond a 3-second scroll-by that you get with Instagram influencers. 

But no one in the marketing realm is talking about what an amazing opportunity this is. Those that have figured this out are keeping quiet because who wants a saturated market.

In today's episode, I get to talk with Shreya Sharma of Inside Podcasting, who has done a deep dive on this subject and has some great insights for us. 

She talks about how marketers are not educating themselves about their audience who are deeply passionate about audio. She also discusses how we need to bust the myth that data in podcasting doesn't exist (because it is more robust than Influencer marketing metrics), and more marketers need to understand the value of host-read ads. 

You can sign up for her newsletter to get more insights about podcasting.  

Visit Shreya on Twitter, so she loves to chat.

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Shreya Sharma

Marketing Director | Writer

Shreya lives in Vancouver and writes Inside Podcasting. She's working on creating noise for women in podcasting & indie podcasters, through the newsletter. She's a podcast geek who proclaims "ooh there's a podcast for that," at least five times a day.