Podcasting 101: The Ultimate Beginner's Guide for Brands

This week on The Podcast Advertising playbook, our host Heather Osgood breaks down how companies with zero podcasting experience can take the first steps to dive in, even on a budget. We’ll discuss simple strategies for leveraging podcast interviews, reaching new audiences, and creating a podcast that connects with customers on a deeper level.

Key Takeaways:

• Interviews as a Low-Cost Entry Point: Start by guesting on established podcasts to build credibility and reach.
• Targeted Podcast Outreach: Focus on shows that align closely with your product or service for maximum impact.
• Creating a Company Podcast: Use your own show to engage with potential clients and create meaningful conversations.
• Exploring Podcast Advertising: Learn how podcast ads can be an effective way to extend your brand's reach.

To learn more, subscribe to the Podcast Advertising Playbook 👇

https://www.podcastadvertisingplaybook.com/

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