Search
33 Search results for: erwerben sie ein Bithumb konto 👉🏻 acc6.top 👈🏻
Episodes (20)
Videos (12)
Guests (1)
Episodes
Podcast Pricing: The easiest way to make it work for you with dynamic or embedded ads
May 21, 2020
In this episode of The Podcast Advertising Playbook, Heather shares what the best approach to podcast pricing is, how to get the most from dynamic ad insertion or embedded ads; and why you may pay more for a niche demographic.
Finding Podcasts To Advertise On Got A Lot Easier With Podchaser
Feb. 18, 2021
One of the biggest issues for advertisers interested in podcast advertising is no centralized platform to find quality shows. Most brands will search Google or Apple podcasts, but that is very limiting. Podchaser, also know as the "IMDb for...
Podcast Advertising From An Agency Perspective With Glenn Rubenstein
Feb. 2, 2022
We talk a lot about what podcast advertising is like from a brand's perspective, but what about the agencies that support these brands? How do they manage to bridge the partnership between podcasters, networks, rep firms, and brands?
Podcast Advertising Needs To Be Easier To Buy and Scale
March 16, 2022
"Podcasting is an exploding market and audio storytellers are the next wave of influencers, but the ads are too hard to buy." - Anna Ratala, CEO & Co-Founder of Zvook.co.
How Helix Sleep Makes Podcast Advertising A Success
June 16, 2021
Martha Gallant, Growth Marketing Manager, sat down with us to talk about how Helix Sleep, a mattress company, took its podcast advertising strategy to the next level and ended up seeing amazing results. She shares some insightful best practices...
Let's Talk: The Growth In Podcast Technology
Oct. 14, 2021
Pete Birsinger, CEO and Founder of Podscribe, has been testing and creating new technologies in podcasting for the last five years. I am fascinated by the growth and expansion in podcast technology, so I invited Pete to join me on the show to talk a…
Podcast Advertising: 2021 Mid-Year Predictions And Trends
July 7, 2021
With the podcast advertising landscape changing so rapidly in the last 6 months, I want to take a moment and talk about the trends I am seeing and my predictions for the next 6 months. I will cover: 1. The rise of programmatic ads and how this will.…
Understanding Podcast Attribution with Podsights
June 23, 2021
"In our world of attribution, it has really shifted from being a nice to have to a need to have. We see certain agencies and brands who will not buy podcast advertising if they cannot get attribution." Sarah Cotenoff, Co-Founder and Head of...
3 Podcast Advertising Examples That Generate Revenue
April 21, 2021
We are deep-diving into podcast host-read ad examples today! I have received many requests to share what a good podcast ad sounds like and why it is effective. In this episode, I play three different podcast ad examples and break down exactly what...
Are Your Podcast Ads Working? Jeff Vidler Talks Podcast Advertising Research
July 6, 2022
"If we compare podcasting to radio, as a digital medium, podcasting has a greater opportunity to be an accurate measurement of listening." Jeff Vidler, Founder of Signal Hill Insights.
Direct Response Versus Brand Awareness Podcast Ad Campaigns. Which is Best For You?
Sept. 17, 2020
Most of the ads running on podcasts right now are direct response ads. In this episode, I talk about the difference between direct response and brand awareness; why one might not work for you; and how to figure that out without wasting time and mone…
Füm Makes Podcast Advertising A Top Priority Marketing Channel
July 21, 2021
Adam McNeil, Online Marketing and PR Manager, joins me on the podcast to discuss how Füm is taking podcast advertising by storm and making it a huge priority in their marketing strategy.
How Does Podcast Advertising Work and Why is it Effective?
Dec. 17, 2020
With the explosive growth in the podcast ad industry, many marketers ask the question: How does podcast advertising work? From Incremental Media, Eric Smith joins us on the show today to talk about how to leverage podcast ads, why they are unique, a…
How Organifi Uses Podcast Advertising To Drive Sales
Nov. 10, 2021
I had the privilege of spending time with one of my favorite marketers, Hannah Wanish, Senior Podcast Partnership Manager at Organifi. We explore why Organifi has leaned deep into podcast advertising to drive brand awareness and sales.
What 17 Years of Podcast Advertising Taught Me With Todd Cochrane
Aug. 3, 2022
"In late 2005, we were really off the bat doing advertising with a variety of vendors. We were putting 500 shows on ad buys because there were no big shows. Everything was small at that point." - Todd Cochrane, Founder of Blubrry
2022 Podcast Trends and Predictions with Sam Sethi
Dec. 8, 2021
2021 has been an incredible year for podcasting, but what does 2022 have install for us? Let's find out with Sam Sethi, podcast industry veteran and knowledge curator.
4 Ways Hosting Providers Affect Podcast Ad Campaigns
March 18, 2021
In this episode, I will talk to you about how podcast hosting providers stack up, why it's important for you as an advertiser to understand them, and how their differences affect your ad campaign. ____ RESOURCE I have an episode about podcast...
5 Reasons This Podcast Sponsorship Campaign Lost
April 8, 2021
Review Episode: This brand came to me to help them with their campaign formula because it wasn't working. I break down the podcast sponsorship campaign they had run, share what they did well and what they should change to turn their next podcast...
Ad Tech in Podcasting: How It Affects Listener Tracking, Privacy Laws, and Brand Safety With Bryan Barletta
Oct. 8, 2020
There is so much going on in the ad tech space right now that will affect podcasting, so I invited Bryan Barletta from Sounds Profitable to share his insider knowledge. We talk about the importance of brand safety and how dynamic ad insertion helps.…
A Guide To Pixel Tracking
March 15, 2023
“The great thing about Pixel Solutions, to your point, is that you’re not asking the client to complete an extra step, to remember a URL, or to remember a promo code. You’re allowing them just to access the website however is...
Videos
How to format your podcast to make content creation faster and easier
Feb. 24, 2021
Gone are the days of just pressing record and creating content on the fly. Listeners have upped the content quality game, and so must you if you want people to stay subscribed.
Today we are talking about how to format your podcast to make it easie…
Branded Podcasts & Simulcasting - Live at SXSW
April 10, 2024
“Because obviously, a 30, 60, or 90-second ad could be effective, but [branded podcasts] are more longer-term strategy of building a community around that like specific program.”
In the third installment of our Live at SXSW series, Heather is join…
Ep 159: Should You Ask for Exclusivity with Host Read Ads?
May 22, 2024
“When we’re talking about that host read endorsement piece, it is really important that you have exclusivity because it feels inauthentic as the listener is being recommended products, right? Like maybe a little bit of whiplash, last week you said t…
Ep 160: Should You Only Advertise On The Top 1% of Podcasts?
May 29, 2024
“If we’re truly going to hit our goals, it’s going to be essential for us to offer, all in unison if possible, the same opportunities to invest in podcasting that advertisers have in the video and the rest of the audio space.”
In today’s episode, …
EP 94 - What 17 years in podcast advertising taught me |Todd Cochrane| Podcast Advertising Playbook
Aug. 12, 2022
Podcast advertising lessons learned after 17 years, with Todd Cochrane.
"In late 2005, we were really off the bat doing advertising with various vendors. We put 500 shows on ad buys because there were no big shows. Everything was small at that poin…
How Do You Grow Your Podcast Audience? #shorts
May 11, 2023
Audience size isn’t the only way to measure a podcast’s success, but it’s a pretty common one. And I’ve noticed that it’s been getting harder and harder to grow your podcast with the influx of new shows we’ve been seeing lately.
But just because i…
How to create content that your audience will love and keep coming back for more.
Feb. 10, 2021
One of the hardest things about being a content creator is coming up with content to keep your audience engaged and invested.
Today, I am sharing my best practices and top tips for deciding what kind of content to create to grow your relationship …
Let's Talk About Podcast Movement
Sept. 8, 2023
A few times a year, professionals from the industry get to see each other in person for an event fully dedicated to podcasting. Our team just got back from Podcast Movement, and True Native Media CEO Heather Osgood can’t wait to share everything she…
Podcast Ads Need A Human Touch
Dec. 21, 2023
“When you’re getting a host read ad - there are a variety of different hosts. Not everyone is a professional radio announcer and podcaster, which is what makes it beautiful but also makes it hard.”
In the world of AI, it can seem like we’re losing…
Podcast Advertising Q&A with Adam McNeil | Füm
Sept. 16, 2021
Have you ever wanted to ask a brand directly about what they look for when choosing podcasts to sponsor?
Well, folks, it's your lucky day! I invited Adam McNeil, Public Relations Manager from Füm, to join me on the live stream to ask him about it.
…
YouTube And Its Impact On Podcasting
Oct. 13, 2023
“So this definition that we’ve had for many years, that a podcast is only media distributed via an RSS feed, is being broken apart now and being expanded. And a lot of folks in the industry don’t like that.”
In today’s episode of The Podcast Adver…
YouTube & The Future of Podcasting
March 13, 2024
“I think if you marry the right buying tactics to hit the client’s objectives, [podcast advertising] could really work for everyone. I think it’s just a matter of being very considerate and looking at putting together the best campaign possible.”
O…
Guests
Glenn Rubenstein
Since 2012, Glenn Rubenstein has helped companies grow their business through podcast advertising. He founded ADOPTER Media at the start of 2016 as an independent podcast advertising agency. Since then, he and his team have worked with startups and …
Podcast Pricing: The easiest way to make it work for you with dynamic or embedded ads
May 21, 2020
In this episode of The Podcast Advertising Playbook, Heather shares what the best approach to podcast pricing is, how to get the most from dynamic ad insertion or embedded ads; and why you may pay more for a niche demographic.
Finding Podcasts To Advertise On Got A Lot Easier With Podchaser
Feb. 18, 2021
One of the biggest issues for advertisers interested in podcast advertising is no centralized platform to find quality shows. Most brands will search Google or Apple podcasts, but that is very limiting. Podchaser, also know as the "IMDb for...
Podcast Advertising From An Agency Perspective With Glenn Rubenstein
Feb. 2, 2022
We talk a lot about what podcast advertising is like from a brand's perspective, but what about the agencies that support these brands? How do they manage to bridge the partnership between podcasters, networks, rep firms, and brands?
Podcast Advertising Needs To Be Easier To Buy and Scale
March 16, 2022
"Podcasting is an exploding market and audio storytellers are the next wave of influencers, but the ads are too hard to buy." - Anna Ratala, CEO & Co-Founder of Zvook.co.
How Helix Sleep Makes Podcast Advertising A Success
June 16, 2021
Martha Gallant, Growth Marketing Manager, sat down with us to talk about how Helix Sleep, a mattress company, took its podcast advertising strategy to the next level and ended up seeing amazing results. She shares some insightful best practices...
Let's Talk: The Growth In Podcast Technology
Oct. 14, 2021
Pete Birsinger, CEO and Founder of Podscribe, has been testing and creating new technologies in podcasting for the last five years. I am fascinated by the growth and expansion in podcast technology, so I invited Pete to join me on the show to talk a…
Podcast Advertising: 2021 Mid-Year Predictions And Trends
July 7, 2021
With the podcast advertising landscape changing so rapidly in the last 6 months, I want to take a moment and talk about the trends I am seeing and my predictions for the next 6 months. I will cover: 1. The rise of programmatic ads and how this will.…
Understanding Podcast Attribution with Podsights
June 23, 2021
"In our world of attribution, it has really shifted from being a nice to have to a need to have. We see certain agencies and brands who will not buy podcast advertising if they cannot get attribution." Sarah Cotenoff, Co-Founder and Head of...
3 Podcast Advertising Examples That Generate Revenue
April 21, 2021
We are deep-diving into podcast host-read ad examples today! I have received many requests to share what a good podcast ad sounds like and why it is effective. In this episode, I play three different podcast ad examples and break down exactly what...
Are Your Podcast Ads Working? Jeff Vidler Talks Podcast Advertising Research
July 6, 2022
"If we compare podcasting to radio, as a digital medium, podcasting has a greater opportunity to be an accurate measurement of listening." Jeff Vidler, Founder of Signal Hill Insights.
Direct Response Versus Brand Awareness Podcast Ad Campaigns. Which is Best For You?
Sept. 17, 2020
Most of the ads running on podcasts right now are direct response ads. In this episode, I talk about the difference between direct response and brand awareness; why one might not work for you; and how to figure that out without wasting time and mone…
Füm Makes Podcast Advertising A Top Priority Marketing Channel
July 21, 2021
Adam McNeil, Online Marketing and PR Manager, joins me on the podcast to discuss how Füm is taking podcast advertising by storm and making it a huge priority in their marketing strategy.
How Does Podcast Advertising Work and Why is it Effective?
Dec. 17, 2020
With the explosive growth in the podcast ad industry, many marketers ask the question: How does podcast advertising work? From Incremental Media, Eric Smith joins us on the show today to talk about how to leverage podcast ads, why they are unique, a…
How Organifi Uses Podcast Advertising To Drive Sales
Nov. 10, 2021
I had the privilege of spending time with one of my favorite marketers, Hannah Wanish, Senior Podcast Partnership Manager at Organifi. We explore why Organifi has leaned deep into podcast advertising to drive brand awareness and sales.
What 17 Years of Podcast Advertising Taught Me With Todd Cochrane
Aug. 3, 2022
"In late 2005, we were really off the bat doing advertising with a variety of vendors. We were putting 500 shows on ad buys because there were no big shows. Everything was small at that point." - Todd Cochrane, Founder of Blubrry
2022 Podcast Trends and Predictions with Sam Sethi
Dec. 8, 2021
2021 has been an incredible year for podcasting, but what does 2022 have install for us? Let's find out with Sam Sethi, podcast industry veteran and knowledge curator.
4 Ways Hosting Providers Affect Podcast Ad Campaigns
March 18, 2021
In this episode, I will talk to you about how podcast hosting providers stack up, why it's important for you as an advertiser to understand them, and how their differences affect your ad campaign. ____ RESOURCE I have an episode about podcast...
5 Reasons This Podcast Sponsorship Campaign Lost
April 8, 2021
Review Episode: This brand came to me to help them with their campaign formula because it wasn't working. I break down the podcast sponsorship campaign they had run, share what they did well and what they should change to turn their next podcast...
Ad Tech in Podcasting: How It Affects Listener Tracking, Privacy Laws, and Brand Safety With Bryan Barletta
Oct. 8, 2020
There is so much going on in the ad tech space right now that will affect podcasting, so I invited Bryan Barletta from Sounds Profitable to share his insider knowledge. We talk about the importance of brand safety and how dynamic ad insertion helps.…
A Guide To Pixel Tracking
March 15, 2023
“The great thing about Pixel Solutions, to your point, is that you’re not asking the client to complete an extra step, to remember a URL, or to remember a promo code. You’re allowing them just to access the website however is...
How to format your podcast to make content creation faster and easier
Feb. 24, 2021
Gone are the days of just pressing record and creating content on the fly. Listeners have upped the content quality game, and so must you if you want people to stay subscribed.
Today we are talking about how to format your podcast to make it easie…
Branded Podcasts & Simulcasting - Live at SXSW
April 10, 2024
“Because obviously, a 30, 60, or 90-second ad could be effective, but [branded podcasts] are more longer-term strategy of building a community around that like specific program.”
In the third installment of our Live at SXSW series, Heather is join…
Ep 159: Should You Ask for Exclusivity with Host Read Ads?
May 22, 2024
“When we’re talking about that host read endorsement piece, it is really important that you have exclusivity because it feels inauthentic as the listener is being recommended products, right? Like maybe a little bit of whiplash, last week you said t…
Ep 160: Should You Only Advertise On The Top 1% of Podcasts?
May 29, 2024
“If we’re truly going to hit our goals, it’s going to be essential for us to offer, all in unison if possible, the same opportunities to invest in podcasting that advertisers have in the video and the rest of the audio space.”
In today’s episode, …
EP 94 - What 17 years in podcast advertising taught me |Todd Cochrane| Podcast Advertising Playbook
Aug. 12, 2022
Podcast advertising lessons learned after 17 years, with Todd Cochrane.
"In late 2005, we were really off the bat doing advertising with various vendors. We put 500 shows on ad buys because there were no big shows. Everything was small at that poin…
How Do You Grow Your Podcast Audience? #shorts
May 11, 2023
Audience size isn’t the only way to measure a podcast’s success, but it’s a pretty common one. And I’ve noticed that it’s been getting harder and harder to grow your podcast with the influx of new shows we’ve been seeing lately.
But just because i…
How to create content that your audience will love and keep coming back for more.
Feb. 10, 2021
One of the hardest things about being a content creator is coming up with content to keep your audience engaged and invested.
Today, I am sharing my best practices and top tips for deciding what kind of content to create to grow your relationship …
Let's Talk About Podcast Movement
Sept. 8, 2023
A few times a year, professionals from the industry get to see each other in person for an event fully dedicated to podcasting. Our team just got back from Podcast Movement, and True Native Media CEO Heather Osgood can’t wait to share everything she…
Podcast Ads Need A Human Touch
Dec. 21, 2023
“When you’re getting a host read ad - there are a variety of different hosts. Not everyone is a professional radio announcer and podcaster, which is what makes it beautiful but also makes it hard.”
In the world of AI, it can seem like we’re losing…
Podcast Advertising Q&A with Adam McNeil | Füm
Sept. 16, 2021
Have you ever wanted to ask a brand directly about what they look for when choosing podcasts to sponsor?
Well, folks, it's your lucky day! I invited Adam McNeil, Public Relations Manager from Füm, to join me on the live stream to ask him about it.
…
YouTube And Its Impact On Podcasting
Oct. 13, 2023
“So this definition that we’ve had for many years, that a podcast is only media distributed via an RSS feed, is being broken apart now and being expanded. And a lot of folks in the industry don’t like that.”
In today’s episode of The Podcast Adver…
YouTube & The Future of Podcasting
March 13, 2024
“I think if you marry the right buying tactics to hit the client’s objectives, [podcast advertising] could really work for everyone. I think it’s just a matter of being very considerate and looking at putting together the best campaign possible.”
O…
Guests
Glenn Rubenstein
Since 2012, Glenn Rubenstein has helped companies grow their business through podcast advertising. He founded ADOPTER Media at the start of 2016 as an independent podcast advertising agency. Since then, he and his team have worked with startups and …
Glenn Rubenstein
Since 2012, Glenn Rubenstein has helped companies grow their business through podcast advertising. He founded ADOPTER Media at the start of 2016 as an independent podcast advertising agency. Since then, he and his team have worked with startups and …