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Episodes (7)
Videos (1)
Episodes
Are Your Podcast Ads Working? Jeff Vidler Talks Podcast Advertising Research
July 6, 2022
"If we compare podcasting to radio, as a digital medium, podcasting has a greater opportunity to be an accurate measurement of listening." Jeff Vidler, Founder of Signal Hill Insights.
How Advertising Agency, Veritone One, Leverages Dynamic Ad Insertion
June 9, 2021
Bart Roselli, SVP Growth for Veritone One, shared some powerful information about how brands can utilize the benefits of dynamic ad insertion to drive campaign goals. He shares some of the challenges of dynamic ad insertion and how Veritone One...
The Nuances And Peculiarities Of Podcast Advertising with Krystina Rubino
Oct. 22, 2020
"It's a great channel for brands to start in who are moving towards more demand-based marketing. But, at the same time, I like to call it baby's first offline channel. People like investing in it because the production costs are low, but it's still …
Introducing Podcast Perspectives: Navigating the Evolution of Ads with TWiT.tv’s Lisa Laporte
Dec. 9, 2024
Today on the podcast, we’re excited to feature a conversation from the Signal Award-winning show Podcast Perspectives , produced by our friends at The Podglomerate (the podcast firm specialized in producing, distributing, and...
Podcasting And The Social Audio Ecosystem With Steve Olsher
Dec. 22, 2021
Can Social Audio and Podcasting exist as partners in the audiosphere?
The Podcast Industry: A Viable Option For Investors
March 25, 2021
Chris Cunningham, a Managing Partner at C2 Ventures, an early-stage venture fund out of New York, joined me on the podcast to talk about the nature of investing in the podcast industry. He shares some great insights into what investors look for when…
What Podcast Ad Lengths Are The Most Effective?
Aug. 4, 2021
There is a continual debate in podcast advertising about how long an ad should be to be effective. Paul Riismandel, Senior Director of Marketing and Insights for SXM Media, shares his findings with me after they do control testing on ad length and c…
Videos
EP 92 - Are Your Podcast Ads Working with Jeff Vidler | Video Podcast
July 8, 2022
Have you ever wondered how marketers know if their podcast ads are working correctly? I am a huge proponent of data, and Jeff Vidler, Founder of Signal Hill Insights, is helping podcasts and advertisers measure their podcast advertising efforts with…
Are Your Podcast Ads Working? Jeff Vidler Talks Podcast Advertising Research
July 6, 2022
"If we compare podcasting to radio, as a digital medium, podcasting has a greater opportunity to be an accurate measurement of listening." Jeff Vidler, Founder of Signal Hill Insights.
How Advertising Agency, Veritone One, Leverages Dynamic Ad Insertion
June 9, 2021
Bart Roselli, SVP Growth for Veritone One, shared some powerful information about how brands can utilize the benefits of dynamic ad insertion to drive campaign goals. He shares some of the challenges of dynamic ad insertion and how Veritone One...
The Nuances And Peculiarities Of Podcast Advertising with Krystina Rubino
Oct. 22, 2020
"It's a great channel for brands to start in who are moving towards more demand-based marketing. But, at the same time, I like to call it baby's first offline channel. People like investing in it because the production costs are low, but it's still …
Introducing Podcast Perspectives: Navigating the Evolution of Ads with TWiT.tv’s Lisa Laporte
Dec. 9, 2024
Today on the podcast, we’re excited to feature a conversation from the Signal Award-winning show Podcast Perspectives , produced by our friends at The Podglomerate (the podcast firm specialized in producing, distributing, and...
Podcasting And The Social Audio Ecosystem With Steve Olsher
Dec. 22, 2021
Can Social Audio and Podcasting exist as partners in the audiosphere?
The Podcast Industry: A Viable Option For Investors
March 25, 2021
Chris Cunningham, a Managing Partner at C2 Ventures, an early-stage venture fund out of New York, joined me on the podcast to talk about the nature of investing in the podcast industry. He shares some great insights into what investors look for when…
What Podcast Ad Lengths Are The Most Effective?
Aug. 4, 2021
There is a continual debate in podcast advertising about how long an ad should be to be effective. Paul Riismandel, Senior Director of Marketing and Insights for SXM Media, shares his findings with me after they do control testing on ad length and c…
EP 92 - Are Your Podcast Ads Working with Jeff Vidler | Video Podcast
July 8, 2022
Have you ever wondered how marketers know if their podcast ads are working correctly? I am a huge proponent of data, and Jeff Vidler, Founder of Signal Hill Insights, is helping podcasts and advertisers measure their podcast advertising efforts with…