Oct. 22, 2020

The Nuances And Peculiarities Of Podcast Advertising with Krystina Rubino

The Nuances And Peculiarities Of Podcast Advertising with Krystina Rubino

"It's a great channel for brands to start in who are moving towards more demand-based marketing. But, at the same time, I like to call it baby's first offline channel. People like investing in it because the production costs are low, but it's still an...


"It's a great channel for brands to start in who are moving towards more demand-based marketing. But, at the same time, I like to call it baby's first offline channel. People like investing in it because the production costs are low, but it's still an offline channel, and you still have to have the pipes on the backend ready for it." Krystina Rubino, Right Side Up.

I enjoyed talking about my favorite subject with Krystina, a veteran digital marketer who pioneered podcast advertising at Right Side Up. We covered all the nuances and peculiarities that podcast advertising has to offer.