Oct. 12, 2022

6 Podcast Advertising Trends To Watch 2022

6 Podcast Advertising Trends To Watch 2022

In today’s milestone episode, we’ve reached episode 100 of the Podcast Advertising Playbook. 

“Of course, we are gonna continue to see growth in the industry, even with a softening economy. I do believe that podcasts are still headed in the right direction.”

I’ve said it before, and I’ll say it again - the podcasting space is always changing, and it’s essential to stay on top of the trends. With 100 episodes of the Podcast Advertising Playbook under my belt, I took some time to talk about the top six trends I’m seeing in the podcast advertising space and what that means for the future of podcasting. 

The six trends I’m seeing are:

  1. Programmatic/Dynamic Ad Insertion
  2. Consolidation
  3. Content Development
  4. Challenges to Growing an Audience
  5. Decreasing CPMs
  6. Oversight and Standardization 

If you’ve noticed other trends I missed, let us know by tweeting @truenativemedia. 

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