Sound Decisions: How Creative Testing Elevates Podcast Advertising
In this episode of The Podcast Advertising Playbook, host Heather Osgood welcomes Scott Simonelli, Founder and CEO of Veritonic, the leading audio intelligence platform.
Scott shares how creative testing empowers brands to produce more effective podcast ads—and why this approach is becoming essential as audio advertising matures. From host-read spots to dynamic creative, Scott explains what really moves the needle and how data can guide smarter decisions without sacrificing authenticity.
In this conversation, you’ll learn:
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How creative testing works in podcasting and why it’s critical for advertisers
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Whether and how host-read ads can be tested effectively
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Which elements of creative—messaging, tone, music, voice—have the most impact
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What surprising insights Veritonic has uncovered through testing
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How advertisers can use data to optimize live campaigns
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The right way to balance precise targeting with the trust listeners expect
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How creative intelligence will shape the future of cross-channel audio advertising
If you want to understand how data and creativity intersect to drive podcast performance, this episode is a must-listen.
Scott Simonelli
Founder and CEO
Scott Simonelli is the founder and CEO of Veritonic, a leading audio intelligence platform that empowers brands and agencies to measure and optimize their audio content. With a passion for innovation in the audio space, Scott has been at the forefront of transforming how organizations understand the impact of sound on their audiences. Under his leadership, Veritonic has developed cutting-edge analytics tools that enhance audio marketing strategies and drive engagement. Scott's extensive experience in technology and marketing, combined with his entrepreneurial spirit, has made him a respected voice in the industry, frequently sharing insights on the future of audio and its pivotal role in brand communication.