Sports Podcasting On A National Level

“Think of our NFL network, it’s 38 podcasts. To source 38 podcasts, you don’t want eight different publishers and 38 different onboarding calls and invoices - it can be a nightmare. So for us, we like to just make it as easy for an advertiser as possible to activate with those micro-communities of fans for specific teams, but they’re able to do so at the highest level of activation with the NFL network.”

On today’s episode of The Podcast Advertising Playbook, Heather is joined by Bryan Goldmark, Head of Sales at Locked On Podcast Network. Bryan shares his unique insight into the challenges and benefits of advertising on shows with a localized audience - like fans of a specific sports team.

Heather and Bryan also discuss:

• How LockedOn taps their hosts to create an authentic ad read.
• Questions that arise when representing sports-centered shows.
• Pros and cons of dynamic ad insertion.
• Challenges with tracking the success of a podcast ad campaign.
• The one podcast ad that made Heather and Bryan buy the product.

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More of a visual person? Watch this episode on YouTube.

Ready to learn more? Check out our blog for more podcast advertising tips.

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