Talking Shop with Veritone One
“I feel like one of the big [missing pieces] is [tackling] frequency. That is something we’re working on trying to control more with our partners. So a definite need is refined frequency tools, and maybe understanding how much market share we are taking from our competitors”
This week on The Podcast Advertising Playbook, our host, Heather Osgood, sat down with the Associate Director of Digital Media at Veritone One, Maggie Beyer, to discuss the state of the podcast market. In this episode, the two breakdown:
- Interesting happenings taking place at Veritone One with customers and focus areas to meet industry needs
- Unpacking the industry-wide conversation on frequency and frequency capping
- The role audio plays in a successful, full-funnel media mix,
- And more!
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Associate Director
Meet Maggie, the Associate Director on the Digital Media team at Veritone One. In her role, she has demonstrated excellent skills in leading partner relationships and negotiations. She takes passion in leading her team by closely working with them to ensure innovation in all Streaming & Targeted Podcast campaigns, along with seamless executions. Beyond her professional life, Maggie has dual citizenship in Ireland where most of her family resides and where she spent her summers growing up. She also loves snowboarding and hiking on the weekends!