The Ins and Outs of Programmatic Advertising

“What’s interesting about programmatic is that it has a life cycle.”

Our first guest of the year is Tomas Rodriguez, Senior Director of Audio Partnerships at The Trade Desk - and he answers ALL of our questions regarding programmatic ads!

Tune in to learn more about:

• How The Trade Desk is changing the game in programmatic advertising
• Why podcasting is in a different programmatic stage than other industries
• How transparency impacts programmatic ads
• The hidden impact it can have in localized campaigns
• The COVID-19 impacts we’re still dealing with

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More of a visual person? Watch this episode on YouTube.

Ready to learn more? Check out our blog for more podcast advertising tips.

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