Oct. 15, 2025
The Problem with Category-Based Ad Buying
In this episode of The Podcast Advertising Playbook, host Heather Osgood shares why choosing shows by category isn't the best advertising strategy, and what to do instead.
In this episode, you will hear:
- Why choosing shows by category often falls short
- How shows within the same category can yield vastly different results
- What to look for instead: demographics, psychographics and more
- Tools to help you target your audience with more precision and influence
Learn how to avoid this common advertising pitfall and use actionable strategies to boost your next audio-based ad campaign.