Unlocking Programmatic Potential with AI
In this episode of The Podcast Advertising Playbook, David "DK" Krulewich joins host Heather Osgood to talk about the value of programmatic ads, and how AI powered ad tech can help maximize both reach and revenue.
David Krulewich is the CEO of Mission Media, a company dedicated to driving influence through independent voices. Leveraging the power of audio, CTV, podcasting, and social media, Mission Media connects brands with consumers in the most impactful ways - reaching audiences at meaningful touchpoints through a marketplace of over 100 independent influencers.
By harnessing AI-driven contextual targeting, Mission Media enables advertisers to align their messaging with the right content, ensuring powerful brand storytelling and measurable marketing success.
In this episode, you will hear:
- Key differences in host-read ads and programmatic ads
- Why creators and advertisers should include programmatic in their campaigns
- How to leverage your back catalog to increase inventory and monetization potential
- How to drive impact and influence using the latest in programmatic technology
- Factors that impact overall yield and CPMs through targeting
If you're a creator looking for new ways to monetize, or an advertiser looking to add programmatic ad reads to your strategy, this one is for you.
David Krulewich
CEO
David Krulewich is the CEO of Mission Media, a company dedicated to driving influence through independent voices. Leveraging the power of audio, CTV, podcasting, and social media, Mission Media connects brands with consumers in the most impactful ways - reaching audiences at meaningful touchpoints through a marketplace of over 100 independent influencers. By harnessing AI-driven contextual targeting, Mission Media enables advertisers to align their messaging with the right content, ensuring powerful brand storytelling and measurable marketing success. A seasoned leader in the media, audio, and podcasting space, David has a proven track record of building and scaling businesses. Since launching in 2025, Mission Media AI has executed over a billion ad impressions and generated millions in earnings for its influencers. Prior to founding Mission Media, David served as the Chief Revenue Officer at Audiohook, where he helped drive innovation in the programmatic audio and podcasting space. Before that, he was the Executive Vice President of Programmatic, Podcasting, Data, and Product at Katz Digital (a division of iHeartMedia), leading a team of 15 and overseeing over $100MM in annual media spend across streaming audio and podcasting. David’s entrepreneurial success includes co-founding Audiology in 2017, which was later acquired by Katz Digital. Before that, he held leadership roles at Connexity, Inc., where he managed major agency relationships and helped drive a successful acquisition by Taboola for $800MM. Earlier in his career, David was a top revenue-generating salespers… Read More