Unlocking Success: Audacy’s Podcast Playbook & Ad Strategies
“There’s only one medium that can you with you from experience to experience in every day life."
On today's episode of The Podcasting Advertising Playbook, our host, Heather Osgood, sits down with Senior Vice President, Research and Insights at Audacy, Idil Cakim, to unpack:
- Audacy's 2024 Podcast Playbook
- Key recommendations for measuring campaign success
- Important factors for new advertisers to think about
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Senior Vice President, Research and Insights at Audacy
Throughout my career, I designed studies with an eye towards organizational advancement and publication. At Audacy, the studies underscore the value of Audio in the media mix and showcase the power of the medium. When working as an industry analyst, I published briefs and articles that pointed to emerging trends in new media technologies. At Burson's think tank, the e-fluentials series promoted the company's intellectual capital. In every role I held at Nielsen, I worked with clients across industries and provided them with insights that shaped their advertising and communication strategy.