In this episode of The Podcast Advertising Playbook, host Heather Osgood shares why choosing shows by category isn't the best advertising strategy, and what to do instead.
In this episode, you will hear:
- Why choosing shows by category often falls short
- How shows within the same category can yield vastly different results
- What to look for instead: demographics, psychographics and more
- Tools to help you target your audience with more precision and influence
Learn how to avoid this common advertising pitfall and use actionable strategies to boost your next audio-based ad campaign.
If you enjoy True Native Media's content, make sure to subscribe and hit the notification bell.
Connect with us on Social Media:
Twitter: https://twitter.com/truenativemedia
Instagram: https://www.instagram.com/truenativemedia
LinkedIn: https://www.linkedin.com/in/podcastadvertising
Website: https://truenativemedia.com
Live stream every Thursday at 11am PT/2pm ET.
Subscribe to our podcast - The Podcast Advertising Playbook: https://www.podcastadvertisingplaybook.com/
