Do you want to learn the difference between brand safety and brand suitability? Then stick around for this episode with Tarama Zubatiy from Barometer.
I don't think we talk enough about brand safety in podcasting. You might ask yourself, "Well, Heather, what is brand safety, and why is it important in podcast advertising?" As Tamara Nelson, Co-Founder of Barometer explains, "Whatever content you advertise on is what your brand becomes associated with, and that can sometimes be a very negative association."
Podcasting is relatively unregulated, so it can create challenges for marketers and brands looking to advertise in the space where anyone can create the content they want. Marketers don't have all of the information at their fingertips to track the ins and outs of every podcast episode, so Tamara has created Barometer to help solve this issue.
She also talks about GARM (Global Alliance For Responsible Media) and the guidelines they are creating for podcasting to help mitigate issues for advertisers. GARM is a cross-industry initiative established by the World Federation of Advertisers to address the challenge of harmful content on digital media platforms and its monetization via advertising.
I found this conversation to be highly enlightening and really helped me t understand the difference between brand safety and brand suitability and why we should all be talking about the growth of this industry sector.
To learn more, visit Barometer's website. You can also connect with Tamara on LinkedIn.
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Read the article, Why is Brand Safety Such A Hot Topic In Podcasting.
Co-Founder & CEO
Tamara Nelson is the CEO and co-founder of Barometer, an AI company building the future of brand suitability for audio advertising. Tamara has over 10 years of experience in applied machine learning across academic and industry roles. Tamara studied Cognitive Science with a specialization in Machine Learning and Neural Computation at UC San Diego and Human-Centered Computing at Georgia Tech. In her time out of office Tamara enjoys reading, running, yoga and the ocean.