Sept. 1, 2021

A Deep Dive Into The Pricing of Podcast Ads

A Deep Dive Into The Pricing of Podcast Ads
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Today I am talking about how the pricing of podcast ads works for both podcasters and advertisers. I did a live stream recently and was inspired by all the questions I received about podcast ad prices. There is a lot of confusion, so I thought it would be best for me to sit down and demystify it for you. this episode will cover:


  • CPM pricing model in podcasts and who this benefits.
  • The range of prices and why they are so vast.
  • Why some smaller podcasts can charge more than others with larger download numbers.
  • Why the pricing of podcast ads is different depending on the ad type and placement.
  • How smaller shows can leverage bundling to create a win-0win situation for themselves and the advertisers.


    • If you want to watch the live stream video, you can click here.


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