Can Audio-Only Podcasts Still Compete?

Podcasting is evolving, but what does that mean for the creators, advertisers, and platforms building its future?

In this episode of The Podcast Advertising Playbook, Heather Osgood sits down with Brendan Monagan, CEO of Libsyn, to explore the forces reshaping the podcast industry. From the growing influence of video and the changing role of programmatic advertising to new revenue opportunities for creators, they discuss what it takes to build a sustainable podcast business in today's market.

They also examine how independent podcast platforms can compete with industry giants, where audio-only content fits into an increasingly video-driven landscape, and what the next few years could hold for podcasting.

Whether you're a creator looking to grow revenue or an advertiser navigating a changing industry, this conversation offers a look at where podcasting is headed and what matters most along the way.

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