Sept. 15, 2021

Answering Marketers Questions About Podcast Advertising

Answering Marketers Questions About Podcast Advertising
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We have had a rush of new advertisers enter the space this month, and many of them had questions that I thought would be useful to you. Here is what the episode will cover:

  • What's the difference between downloads and listens, and what are we tracking?
  • What is the difference between downloads and impressions?
  • What's the difference between dynamic ad insertion and embedded?
  • Are ads priced on downloads or listens?
  • Are there average CPMs for embedded and dynamic ads?
  • What's the difference between Podsights and Chartable?


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