Episodes

Oct. 8, 2020

Ad Tech in Podcasting: How It Affects Listener Tracking, Privacy Laws…

There is so much going on in the ad tech space right now that will affect podcasting, so I invited Bryan Barletta from Sounds Pro…

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Oct. 1, 2020

Diving Into Podcast Data With Johnny Dinkel From LaunchPod Media

Johnny, a self-proclaimed data nerd and passionate podcaster, has found the secret formula for creating a very targeted podcast a…

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Sept. 24, 2020

Why The Speed Of Podcast Advertising Is Different And Why It Works Be…

Podcast advertising is a slow medium. It can frustrate some advertisers who want instant results. Today, I am going to break down…

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Sept. 17, 2020

Direct Response Versus Brand Awareness Podcast Ad Campaigns. Which is…

Most of the ads running on podcasts right now are direct response ads. In this episode, I talk about the difference between direc…

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Sept. 10, 2020

Don't Just Use Apple Podcasts To Find Shows To Advertise On. Do This …

It’s hard work finding independent podcasts (that are active and interested in advertising) yourself. Here are my five recommenda…

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Sept. 3, 2020

New Distribution Issues Could Have A Negative Affect On Podcasts, Pod…

How is censorship, distribution criteria, and pirated podcast affecting the podcast industry? I talk about the latest issues plag…

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Aug. 27, 2020

Audience Size Matters, But These 5 Other Metrics Matter More. Here's …

Most Advertisers focus solely on audience downloads, and they miss out on these five other equally important metrics that I share…

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Aug. 20, 2020

The Podcast Advertising Industry Is Trending Right Now. Here's Why Yo…

No one ever accidentally starts listening to a podcast. People are very intentional about choosing to engage with a podcast. In t…

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Aug. 13, 2020

Stop Wasting Time. Use These 5 Quick Tips To Create Quality Podcast A…

Host read ads are still the number one ad type in podcasting. In this episode, I am going to teach you how to use these 5 simple,…

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Aug. 6, 2020

Podpage: The Website Solution For All Non-Tech Podcasters

The three most common website complaints for podcasters are: I’m not tech savvy, I don’t have the time, and it’s too expensive to…

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July 30, 2020

My Five Essential Tips For Newbies In The Podcast Advertising Space. …

If you are thinking about dipping into the podcast advertising space for the first time, listen to this episode first. I walk you…

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July 23, 2020

Podcast Advertising Shows More Resilience Than Other Advertising Desp…

I take a deep dive into the 2019 IAB Revenue Study, which shows how podcast advertising continues to experience hyper-growth, des…

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July 16, 2020

The 6 Worst Pieces Of Advice About Podcast Advertising That You Shoul…

There is some terrible advice out there on the internet about how to do podcast advertising correctly and I am going to debunk si…

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July 9, 2020

Why These 7 Die Hard Rules Will Result In High Podcast Advertising Co…

Experimenting is always encouraged in podcast advertising. But, there are seven rules to live by when you create an ad campaign. …

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July 2, 2020

Ad placement in a podcast episode is crucial to your advertising succ…

There is research that has come out to determine which ad placement (preroll, midroll, or postroll) is more effective for a podca…

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June 25, 2020

Secrets About Who Is Listening To Podcasts And How To Select The Corr…

Hosting providers are an excellent place to discover the basics of who is listening to a podcast, but not enough for advertisers …

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June 18, 2020

Who Is Making The Millions Of Podcasts That Are Available Today?

There are several types of podcasts that I discuss in this episode of The Podcast Advertising Playbook. I cover the difference be…

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June 10, 2020

Do Podcast Advertising Right By Understanding The Different Types Of …

Pre-recorded ads have a place in the podcast ad space, but it's repeatedly proven that host read ads are far more effective. Toda…

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