Episodes

Daniel Conn's unique company, ThoughtLeaders, takes the intelligence from YouTube and newsletters to help advertisers sell on pod…

If you don't know, I host a live stream, Wednesdays at 10am PST/1pm ET. I get all these amazing industry people to come on and sh…

What is the difference between social media ads and podcast advertising? I get this question a lot. There is one huge differentia…

The number one mistake new podcast advertisers make is they only go with the genres that match their brand or product. This dras…

With the explosive growth in the podcast ad industry, many marketers ask the question: How does podcast advertising work? From In…

Podcast Listeners are the perfect customer for audiobooks, and the best way to reach them is through podcast ads. Do you have an …

It's important for advertisers to know what options are available when purchasing podcast ads. With the addition of streaming ads…

Cameron Hendrix, Co-Founder of Magellan AI, joins me to talk about how his company has become a powerhouse in the podcast industr…

As consumers become less accessible and more focused on on-demand content, marketers see a shift in their paid media results.  Bu…

The true conversion rate of podcast advertising has always been an issue because there has been limited data available until now.…

Rob Greenlee, VP of Content and Partnerships, Libsyn, joined me as my first live stream guest to talk about what is happening in …

There are now over one million podcasts available, but not all are interested in sponsors. So today, I break down the 4 best ways…

"It's a great channel for brands to start in who are moving towards more demand-based marketing. But, at the same time, I like to…

There is a flurry of activity in podcast advertising right now, so I curated a list of seven of the biggest trends I see happenin…

There is so much going on in the ad tech space right now that will affect podcasting, so I invited Bryan Barletta from Sounds Pro…

Johnny, a self-proclaimed data nerd and passionate podcaster, has found the secret formula for creating a very targeted podcast a…

Podcast advertising is a slow medium. It can frustrate some advertisers who want instant results. Today, I am going to break down…

Most of the ads running on podcasts right now are direct response ads. In this episode, I talk about the difference between direc…

It’s hard work finding independent podcasts (that are active and interested in advertising) yourself. Here are my five recommenda…

How is censorship, distribution criteria, and pirated podcast affecting the podcast industry? I talk about the latest issues plag…

Most Advertisers focus solely on audience downloads, and they miss out on these five other equally important metrics that I share…

No one ever accidentally starts listening to a podcast. People are very intentional about choosing to engage with a podcast. In t…

Host read ads are still the number one ad type in podcasting. In this episode, I am going to teach you how to use these 5 simple,…

The three most common website complaints for podcasters are: I’m not tech savvy, I don’t have the time, and it’s too expensive to…