Episodes
4 Reasons Why Marketers Are Migrating To Podcast Ads
As consumers become less accessible and more focused on on-demand content, marketers see a shift in their paid media results. Bu…
Podsights: The Growth And Future Of Podcast Attribution
The true conversion rate of podcast advertising has always been an issue because there has been limited data available until now.…
Live Stream: Podcast Industry News With Rob Greenlee, Libsyn
Rob Greenlee, VP of Content and Partnerships, Libsyn, joined me as my first live stream guest to talk about what is happening in …
4 Different Ways To Find Podcasts To Advertise With
There are now over one million podcasts available, but not all are interested in sponsors. So today, I break down the 4 best ways…
The Nuances And Peculiarities Of Podcast Advertising with Krystina Ru…
"It's a great channel for brands to start in who are moving towards more demand-based marketing. But, at the same time, I like to…
7 Biggest Trends To Watch In Podcast Advertising Right Now
There is a flurry of activity in podcast advertising right now, so I curated a list of seven of the biggest trends I see happenin…
Ad Tech in Podcasting: How It Affects Listener Tracking, Privacy Laws…
There is so much going on in the ad tech space right now that will affect podcasting, so I invited Bryan Barletta from Sounds Pro…
Diving Into Podcast Data With Johnny Dinkel From LaunchPod Media
Johnny, a self-proclaimed data nerd and passionate podcaster, has found the secret formula for creating a very targeted podcast a…
Why The Speed Of Podcast Advertising Is Different And Why It Works Be…
Podcast advertising is a slow medium. It can frustrate some advertisers who want instant results. Today, I am going to break down…
Direct Response Versus Brand Awareness Podcast Ad Campaigns. Which is…
Most of the ads running on podcasts right now are direct response ads. In this episode, I talk about the difference between direc…
Don't Just Use Apple Podcasts To Find Shows To Advertise On. Do This …
It’s hard work finding independent podcasts (that are active and interested in advertising) yourself. Here are my five recommenda…
New Distribution Issues Could Have A Negative Affect On Podcasts, Pod…
How is censorship, distribution criteria, and pirated podcast affecting the podcast industry? I talk about the latest issues plag…
Audience Size Matters, But These 5 Other Metrics Matter More. Here's …
Most Advertisers focus solely on audience downloads, and they miss out on these five other equally important metrics that I share…
The Podcast Advertising Industry Is Trending Right Now. Here's Why Yo…
No one ever accidentally starts listening to a podcast. People are very intentional about choosing to engage with a podcast. In t…
Stop Wasting Time. Use These 5 Quick Tips To Create Quality Podcast A…
Host read ads are still the number one ad type in podcasting. In this episode, I am going to teach you how to use these 5 simple,…
Podpage: The Website Solution For All Non-Tech Podcasters
The three most common website complaints for podcasters are: I’m not tech savvy, I don’t have the time, and it’s too expensive to…
My Five Essential Tips For Newbies In The Podcast Advertising Space. …
If you are thinking about dipping into the podcast advertising space for the first time, listen to this episode first. I walk you…
Podcast Advertising Shows More Resilience Than Other Advertising Desp…
I take a deep dive into the 2019 IAB Revenue Study, which shows how podcast advertising continues to experience hyper-growth, des…