Episodes

Nov. 19, 2020

4 Reasons Why Marketers Are Migrating To Podcast Ads

As consumers become less accessible and more focused on on-demand content, marketers see a shift in their paid media results.  Bu…

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Nov. 12, 2020

Podsights: The Growth And Future Of Podcast Attribution

The true conversion rate of podcast advertising has always been an issue because there has been limited data available until now.…

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Nov. 5, 2020

Live Stream: Podcast Industry News With Rob Greenlee, Libsyn

Rob Greenlee, VP of Content and Partnerships, Libsyn, joined me as my first live stream guest to talk about what is happening in …

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Oct. 29, 2020

4 Different Ways To Find Podcasts To Advertise With

There are now over one million podcasts available, but not all are interested in sponsors. So today, I break down the 4 best ways…

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Oct. 22, 2020

The Nuances And Peculiarities Of Podcast Advertising with Krystina Ru…

"It's a great channel for brands to start in who are moving towards more demand-based marketing. But, at the same time, I like to…

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Oct. 15, 2020

7 Biggest Trends To Watch In Podcast Advertising Right Now

There is a flurry of activity in podcast advertising right now, so I curated a list of seven of the biggest trends I see happenin…

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Oct. 8, 2020

Ad Tech in Podcasting: How It Affects Listener Tracking, Privacy Laws…

There is so much going on in the ad tech space right now that will affect podcasting, so I invited Bryan Barletta from Sounds Pro…

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Oct. 1, 2020

Diving Into Podcast Data With Johnny Dinkel From LaunchPod Media

Johnny, a self-proclaimed data nerd and passionate podcaster, has found the secret formula for creating a very targeted podcast a…

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Sept. 24, 2020

Why The Speed Of Podcast Advertising Is Different And Why It Works Be…

Podcast advertising is a slow medium. It can frustrate some advertisers who want instant results. Today, I am going to break down…

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Sept. 17, 2020

Direct Response Versus Brand Awareness Podcast Ad Campaigns. Which is…

Most of the ads running on podcasts right now are direct response ads. In this episode, I talk about the difference between direc…

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Sept. 10, 2020

Don't Just Use Apple Podcasts To Find Shows To Advertise On. Do This …

It’s hard work finding independent podcasts (that are active and interested in advertising) yourself. Here are my five recommenda…

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Sept. 3, 2020

New Distribution Issues Could Have A Negative Affect On Podcasts, Pod…

How is censorship, distribution criteria, and pirated podcast affecting the podcast industry? I talk about the latest issues plag…

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Aug. 27, 2020

Audience Size Matters, But These 5 Other Metrics Matter More. Here's …

Most Advertisers focus solely on audience downloads, and they miss out on these five other equally important metrics that I share…

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Aug. 20, 2020

The Podcast Advertising Industry Is Trending Right Now. Here's Why Yo…

No one ever accidentally starts listening to a podcast. People are very intentional about choosing to engage with a podcast. In t…

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Aug. 13, 2020

Stop Wasting Time. Use These 5 Quick Tips To Create Quality Podcast A…

Host read ads are still the number one ad type in podcasting. In this episode, I am going to teach you how to use these 5 simple,…

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Aug. 6, 2020

Podpage: The Website Solution For All Non-Tech Podcasters

The three most common website complaints for podcasters are: I’m not tech savvy, I don’t have the time, and it’s too expensive to…

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July 30, 2020

My Five Essential Tips For Newbies In The Podcast Advertising Space. …

If you are thinking about dipping into the podcast advertising space for the first time, listen to this episode first. I walk you…

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July 23, 2020

Podcast Advertising Shows More Resilience Than Other Advertising Desp…

I take a deep dive into the 2019 IAB Revenue Study, which shows how podcast advertising continues to experience hyper-growth, des…

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