Episodes

Dec. 9, 2024

Introducing Podcast Perspectives: Navigating the Evolution of Ads wit…

Today on the podcast, we’re excited to feature a conversation from the Signal Award-winning show Podcast Perspectives , produced by our friends at The Podglomerate (the podcast firm specialized in producing, distributing, and...

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Nov. 27, 2024

Adventures in Ads: Behind the Scenes with an Ad Delivery Specialist

This week on The Podcast Advertising Playbook, our host Heather Osgood sits down with seasoned ad delivery specialist from True Native Media, Hannah Gayhardt, to uncover the secrets behind successful podcast advertising. Whet...

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Nov. 20, 2024

Spot On: How Ad Placement & Transparency Are Shaping Podcasting’s Fut…

This week on The Podcast Advertising Playbook , we’re joined by Chris Bowlby, SVP of Sales at Soundrise, for an in-depth look at the dynamic landscape of podcast advertising. We explore key topics such as ad load, spot placem...

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Nov. 13, 2024

Podcasting 101: The Ultimate Beginner's Guide for Brands

Podcasting 101: The Ultimate Beginner's Guide for Brands

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Nov. 6, 2024

The AI Revolution: Ads, Ethics, and the Road Ahead

This week on The Podcast Advertising Playbook, our host Heather Osgood sat down with Stew Redwine, VP of Creative Services at Oxford Road and Oskar Serrander, Co-Founder and CEO of Wondercraft, to explore the transformative r...

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Oct. 23, 2024

From Frenemies to Podcast Pioneers

"What I thought was fascinating was some of the talk about content and influencers and what we talked about at the beginning, how people buy from people they trust...people trust creators more than brands." This week on The P...

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Oct. 16, 2024

Talking Shop with Veritone One

“I feel like one of the big [missing pieces] is [tackling] frequency. That is something we’re working on trying to control more with our partners. So a definite need is refined frequency tools, and maybe understanding how muc...

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Oct. 9, 2024

Unpacking Podscribe's Quarterly Benchmark Report

“We talk about how podcast advertising is sort of the last channel without ridiculous ad fatigue. We're starting to sort of enter into a space where we need to be really careful because we're going to start sort of diminishin...

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Sept. 25, 2024

Unlocking Success: Audacy’s Podcast Playbook & Ad Strategies

“There’s only one medium that can you with you from experience to experience in every day life." On today's episode of The Podcasting Advertising Playbook, our host, Heather Osgood, sits down with Senior Vice President, Resea...

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Sept. 18, 2024

It's All About Audio

"Emotional response comes from sound...no one hums the copy or visual..." Today's episode of The Podcast Advertising Playbook features Scott Simonelli, Founder and CEO of Veritonic. As audio enthusiasts, Heather and Scott unp...

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Sept. 11, 2024

Roster Highlight: Jimmy Pardo of Never Not Funny

"I am forever grateful that they care, I really am. I'm the luckiest man that our audience stays with us and they care at all. I mean that for sure." In today's episode, our host, Heather Osgood speaks to True Native Media's ...

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Aug. 28, 2024

Podcast Movement 2024 Rewind

That’s one of the challenges with this space is that we do have a level of disorganization that we are working to try and unify, but we also have to remember the value of the podcast industry is the individual contributor. It...

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Aug. 21, 2024

A Peek Behind the Curtain: Team Spotlight

“The beauty of podcasting is that you can actually help people get to conversion faster through a quality ad read” In today’s episode, our host, Heather Osgood, is joined by Audrey Renken, Account Executive at True Native Med...

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Aug. 14, 2024

Podcasts in the Era of Digital Transformation

“AI is a bit of a buzzword…if you look at what AI does, its fast moving and smart rules that make data or create data to come up with something helpful. There really isn’t that much magic in it.” In today’s episode, our host,...

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July 31, 2024

Mini Masterclass: Tracking Those Results

Welcome to the final episode of our Podcast Advertising Mini Masterclass! Over the past four weeks, we’ve released four new episodes that act as a mini masterclass on different aspects of podcast advertising. If you haven’t l...

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July 24, 2024

Mini Masterclass: Talking Points & CTAs

Welcome to Episode 3 of our Podcast Advertising Mini Masterclass! Make sure to catch up on our Mini Masterclass by listening to the last two episodes. Next week, we’ll release our final episode to round out this series. Today...

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July 17, 2024

Mini Masterclass: Target Like A Pro

Welcome to Episode 2 of our Podcast Advertising Mini Masterclass! Over the next few weeks, we’ll be releasing new episodes that serve as masterclasses on different aspects of podcast advertising. If you haven’t yet, make sure...

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July 10, 2024

Mini Masterclass: Before The Campaign

Welcome to Episode 1 of our Podcast Advertising Mini Masterclass! Over the next four weeks we’ll be releasing four new episodes that act as a masterclass to different aspects of podcast advertising. Today’s episode is all abo...

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June 26, 2024

Different Ad Buys Belong In Different Buckets

“But, I think when you talk about programmatic, it really comes down to everything that is not hot read or sponsorship through the show.” In today’s episode, our host, Heather Osgood, is joined by Paul Lajoie, a seasoned prof...

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June 19, 2024

Share Of Voice, Episodic Separation, & Ad Load

This solo episode features our host, Heather Osgood, and she answers questions about a hot topic in advertising: Share of Voice. According to Sounds Profitable, Share of Voice refers to the percentage of impressions that one ...

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June 12, 2024

Don’t Judge a Podcast By Its Cover

“But the thing that I love about podcasting, even still today, is that the film industry is so gigantic, and there are so many stakeholders and different voices involved in making any kind of decision. Podcasting, when I firs...

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May 29, 2024

It’s All Content Driven

“If we’re truly going to hit our goals, it’s going to be essential for us to offer, all in unison if possible, the same opportunities to invest in podcasting that advertisers have in the video and the rest of the audio space....

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May 22, 2024

Exclusivity & Good Ad Reads

“When we’re talking about that host read endorsement piece, it is really important that you have exclusivity because it feels inauthentic as the listener is being recommended products, right? Like maybe a little bit of whipla...

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May 15, 2024

IAB’s Podcast Advertising Revenue Report

It’s our favorite time of the year at The Podcast Advertising Playbook - time for the IAB’s Podcast Advertising Revenue Report! We love this report because it has everything to do with revenue in the podcast and advertising s...

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