Rewriting the Podcast Ad Playbook with Hetal Patel of iHeartMedia
This week on The Podcast Advertising Playbook, host Heather Osgood sits down with Hetal Patel, President of Ad Intelligence at iHeartMedia, to unpack how data, technology, and strategy are shaping the next era of podcast advertising.
With deep expertise in media measurement and a front-row seat at one of the industry's biggest players, Hetal shares how iHeartMedia is harnessing ad intelligence to deliver smarter, more effective campaigns—and what that means for brands looking to make an impact.
In this episode, Heather and Hetal discuss:
- How ad intelligence is driving innovation in podcast advertising.
- The trends shaping how brands approach podcast ad campaigns today.
- How iHeartMedia uses data to enhance targeting and performance measurement.
- Advice for brands new to podcasting and measuring ad success.
- How leaders can stay ahead of fast-moving industry shifts, and more!
Whether you're a brand, an agency, or an audio insider, this conversation offers valuable insight into the future of podcast advertising—and how to use intelligence to stay ahead of the curve.
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Hetal Patel is the Executive Vice President of SmartAudio® Intelligence Insights at iHeartMedia, where she leads the company’s efforts to provide research and insights to showcase the iHeart value proposition.
Patel, a Clinical Psychologist with two decades of experience in consumer insights, market intelligence, media research and industry trends, works with iHeartMedia’s various teams, markets and executives to leverage her expertise in areas such as audience analysis, advertising sales metrics and media and digital consumer research. Through her data, analysis and insights, Patel helps advertisers and brands use iHeart’s platforms to connect the dots between products, consumers and advertising.