This final episode of our live at SXSW series isn’t one you’ll want to miss.
First, Heather is joined by Mattia Verzella from Spreaker, where the two discuss:
- Concerns with programmatic ads
- Why programmatic ads allow you to scale
- The importance of transparency
- Advancements in technology and what this means for podcast advertising
Finally, Lindsey Jara Wald and Shweta Nalawade from Tinuiti round out our SXSW conversations by discussing:
- The advantages of having everything in-house
- Podcast ads as middle-of-funnel marketing
- Running an advertising campaign that isn’t just podcast ads
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https://www.podcastadvertisingplaybook.com/
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