In this episode of The Podcast Advertising Playbook, host Heather Osgood sits down with Jed Baker, former CEO of Starglow Media and now Head of Audio at SuperAwesome.
Jed shares the story behind building Starglow into a leading kids and family podcast network, and what ultimately made its acquisition by SuperAwesome the right strategic move. The conversation dives into the unique challenges and opportunities of operating in a highly regulated category, and why the kids and family space may be one of the most overlooked opportunities in podcast advertising today.
Why advertisers have historically shied away from kids and family podcasting
The realities of building an ad-supported network in a regulated environment
How to position podcast advertising to brands used to digital and social channels
What performance metrics actually resonate in this category
Where the biggest opportunities lie for podcast advertising in the next 3–5 years
If you’ve ever wondered how podcast advertising works in more complex categories or where untapped opportunity might exist, this episode offers a thoughtful look at what’s possible.
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