The true conversion rate of podcast advertising has always been an issue because there has been limited data available until now. Podsights is the new standard in attribution technology that brands and agencies use to measure and scale their podcast advertising.
Brigid Judge, Director Of Partnerships, and Havilland Voss, the Data Analyst, from Podsights, dig deeper into what data podcasts have to offer and how Podsights is leveraging this knowledge for their clients.
We also talk about how much privacy matters in podcasting and why Dynamic Ad insertion is rising.
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https://www.podcastadvertisingplaybook.com/
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