This week on The Podcast Advertising Playbook, Heather Osgood sits down with Pete Jimison, CEO of Frequency, and Sean Howard, CEO of Flightpath Software, to discuss how predictive intelligence, centralized marketplaces, and smarter inventory management are reshaping podcast advertising.
As podcasting continues to mature, publishers and advertisers alike are looking for more efficient ways to forecast inventory, reduce unsold opportunities, and build stronger long-term campaigns. Pete and Sean unpack how the new integration between Frequency and Flightpath aims to solve some of the industry’s biggest operational and revenue challenges while creating a more connected ecosystem for buyers and sellers.
In this episode, we cover:
Why unsold podcast inventory remains such a major industry challenge
How predictive planning and forecasting are changing campaign strategy
The shift from simply filling ad spots to managing long-term yield and opportunity
What greater transparency and centralized marketplaces could mean for advertisers and publishers
How the industry can balance automation and efficiency with the long-term value of host-read advertising
If you’re interested in where podcast advertising operations, planning, and monetization are headed next, this is an episode you won’t want to miss.
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